There is no denying that e-commerce is here to stay.
In order to stand out, retailers must put in extra effort due to a significant increase in online shoppers.
If you do not have enough funds for ads, is there no other option but to disappear online?
Definitely not.
More than half of consumers have a preference for shopping online. This is undoubtedly good news for online retailers such as yourself, isn’t it?
In today’s world of online marketplaces and a plethora of options for consumers, it is challenging to attract the necessary attention to generate traffic and revenue.
What Are the Benefits of Using Non-Paid Strategies to Increase E-Commerce Website Traffic?
Not always the case, many marketers believe that paid e-commerce strategy is the sole means to surpassing big brands.
All the traffic you could hope for is waiting on the first page of Google, given that 95 percent of website traffic goes to that page.
When utilizing non-paid e-commerce strategies, one advantage that stands out is the absence of financial investment required to generate website visitors. Rather than exchanging money directly, you exchange your time or resources for generating sales.
An additional advantage is that concentrating on non-paid traffic leads to the construction of a superior website that is more user-friendly. In accordance with a survey conducted by Amazon Web Services, 88 percent of online shoppers will not revisit a website if they had a negative experience on it.
Why would they choose to shop online with so many e-commerce options available?
We have a multitude of options, and the tolerance for errors and user experience issues is decreasing.
In the end, fostering unconventional thinking aids in establishing a genuine business with enduring prospects. In the case of paid advertisements, once you deactivate your budget, your traffic will significantly decline.
Long-term strategies such as SEO, email marketing, and on-page experience yield results gradually over time.
4 E-Commerce Strategies to Drive Traffic (Without Paying for Ads!)
The sales of e-commerce have experienced a continuous growth in successive years and there is no indication of this trend slowing down. It is projected that e-commerce sales may reach approximately 7,400 billion dollars by 2025. If you are struggling to attract the desired amount of traffic, numerous opportunities are available to seize a share of the e-commerce market.
Today, you can implement these e-commerce tips to gain more traffic to your site by thinking step by step.
1. Start a Referral Program
If you haven’t implemented a referral program for your e-commerce store, it is not too late to begin as leads generated from referrals have a conversion rate that is 30 percent higher compared to other marketing methods.
Please rephrase the text below step by step, without adding or removing information: “Ensure that you carefully follow each step and do not deviate from the instructions. It is important to be thorough and precise in your execution. Remember, this process requires attention to detail and the ability to follow directions accurately. Make sure to double-check each step before proceeding to the next one. By methodically going through each step, you will ensure successful completion of the task.”
For instance, if we consider GetResponse, you will receive a $30 credit for your account when you refer someone to the software.
It’s as simple as offering something valuable to your existing customers for each customer they bring to you!
First, locate a referral program platform to begin with, thereafter utilize these tips to encourage sign-ups.
2. Build Out Your Blog
To obtain traffic, it is essential to invest in SEO since Google dominates over 92 percent of the search market. One of the top e-commerce tips I can provide is to invest in a blog and provide valuable content.
Start creating content on a regular basis, whether it means hiring someone or writing it all by yourself. I can personally attest to the effectiveness of this approach.
If you want to start a blog on your e-commerce website and you don’t already have one, it can be easily done. Many e-commerce platforms, such as BigCommerce and Shopify, offer pre-designed blogging templates to assist you in getting started.
3. Improve the On-Page Experience
Google emphasizes the significance of the on-page experience as a crucial criterion in their evaluation of a site’s ranking.
On-page experience encompasses (but is not limited to):
- core web vitals
- mobile optimization
- user-friendliness
To utilize these e-commerce tips, begin by executing the reports provided above. Google will provide you with suggestions and techniques to enhance your on-page experience.
Improving these factors assists in increasing your e-commerce traffic since it enhances the perception of your site by Google and promotes better user navigation, thereby encouraging recurring visits.
4. SEO
Perform Keyword Research the Right Way
Performing in-depth keyword research for their store is something that every e-commerce business owner should definitely do.
Your aim should be twofold when rephrasing the given text, thinking step by step without adding or removing any information.
The first step is to identify the most relevant and popular keywords within your niche. The second step is to comprehensively comprehend the buyer intent associated with each keyword.
The intention behind a search query is determined by examining the exact phrases used by individuals when searching for something online, as well as the corresponding results provided by Google.
The keyword intent that you will commonly encounter can be categorized into two main types.
Informational Keyword Intent
When users search for an answer to a question or seek a deeper understanding of a topic, they are displaying informational keyword intent.
Their intention is not necessarily to make a purchase at the moment. Rather, they may seek a deeper understanding of your specific market or seek answers to questions that are unrelated to a product. As an example, if you were the proprietor of a store specializing in outdoor apparel, an example of an informational keyword could be something along the lines of “top hiking trails in the vicinity of San Francisco.”
Commercial Keyword Intent
Commercial keyword intent refers to the scenario where individuals are seeking information with the intention of aiding their purchasing decisions.
When consumers have an idea of what they want but are unsure where to find it, they typically rely on commercial keyword intents. This is evident when specific terms such as “buy digital camera” or “find new laptop deals” are typed into Google.
They might also employ commercial intent keywords when they are uncertain about the specific product they wish to buy. A prime illustration of such keywords is review-based queries, like “Which digital camera is the finest?”
Determining Keyword Intent
Deciphering the intent behind consumers’ keywords may appear difficult, but there are ways to simplify the process. One approach is to heed the guidance of AgencyAnalytics, who divide it into distinct stages.
- Analyzing SERPs: Pay special attention to paid ads, knowledge graph results, and organic listings.
- Look at Google ads for commercial intent: Seeing bid prices for keywords gives an idea of how competitive keywords are.
- Review your analytics: Look for content with high bounce rates as it may mean it doesn’t match with search intent.
To ascertain the appropriate combination of keywords for your website, you will require assistance. Now, let’s discuss a few tools that can enhance your search for SEO e-commerce keywords.
Using Ubersuggest and AnswerThePublic for SEO E-Commerce Research
If you find that Google’s keyword planner is not providing you with enough information or support to build your keyword targets, there are other options available that can provide you with more depth and specialized assistance. These alternatives can be helpful in developing your target keywords for your e-commerce strategy focused on SEO.
When considering the text below, please rephrase it step by step without adding or removing any information in order to maintain the same meaning. “Ubersuggest.”
Ubersuggest simplifies keyword research by providing a user-friendly online tool. By inputting a seed keyword (such as outdoor jackets), Ubersuggest generates numerous related keywords and relevant data, allowing you to determine the most suitable keywords to concentrate on.
Please rephrase the text below while keeping the same meaning, without adding new information or removing any information: Responding to the Public’s inquiries.
Answer the Public, which has recently been acquired by NP Digital, is a search listening tool that makes use of autocomplete data from Google in order to provide numerous questions corresponding to any keyword that you input. When it comes to discovering long-tail keywords, this tool is considered one of the finest options available.
Answer the Public is an intuitive platform. All you need to do is enter your keyword on the homepage, and the platform will provide you with a list of related questions categorized under various headings (such as where, when, how, what, etc.). The questions can be viewed alphabetically and downloaded as a .csv file. The tool is free to use, but there is an option to upgrade to a premium plan for additional features.
Optimize Product Pages to Improve Ranking
In order to increase search traffic and attract new customers, every business owner must optimize the on-page elements of their website. On-page SEO includes aspects such as site structure, meta descriptions, and heading tags.
