When it comes to driving traffic on social media, it resembles a city planner’s expertise in effectively managing the flow of vehicles in and out of a city. Just as each road leading into a city represents a distinct source of website visitors, your social media traffic should undeniably serve as a foundational element within your highway infrastructure.
Getting people to visit your social channels can be a challenge, particularly if you’re working with a restricted budget and are already utilizing paid advertising to increase website traffic. Even though paid social media can effectively drive traffic to your website, the question remains of how to attract people to your social channels.
Social media is widely recognized as a significant means of driving traffic to your website. By increasing your presence on social media, you can generate a steady flow of traffic to your site.
How Do You Increase Social Media Traffic?
Increasing your social media traffic occurs as a result of actively participating and cultivating connections on each platform. By being accessible to customers, loyal followers, and potential purchasers, it will aid in nurturing and guiding these individuals through the buying journey.
To achieve a quick increase in your social traffic, it is necessary to adhere to certain fundamental guidelines for all your social channels, even though each social network has its own distinctiveness. It is vital to recognize that your brand is conveyed through your content, therefore, ensure that your blog posts, case studies, and infographics surpass expectations in order to enhance the social sharing element.
To kickstart your social media traffic, adhere to these six steps in order to attract individuals to your social channels and ultimately redirect them to your website.
1. Inspire Your Audience With Visuals
First impressions play a crucial role. While we often advise against judging based on appearances, visual elements often shape our choices. In fact, Adobe’s Q4 2013 Index revealed that social media posts featuring images generate 650% more engagement compared to text-only posts.
People want visual content to help make sure their purchasing decisions are valid. When customers are able to view a product video or demo, they are 85% more likely to make a buying decision right there when compared to reading a text review.
Master Instagram
In order to generate traffic to your website on social media, it is necessary to utilize visuals. Instagram remains one of the most effective platforms for this purpose, considering the massive amount of competition with over 80 million photos and videos being shared daily.
Businesses notice a difference when they are able to produce attractive and captivating content on Instagram. Instagram data reveals that brands experience the highest level of engagement (4.21%) on this platform, surpassing other social networks.
The high impact of Instagram on a brand’s Instagram strategies is evident as nearly 75% of comments are made within two days of a post.
In order to make a strong visual impact and effectively convey your message, it is crucial to create remarkable visuals that not only capture attention but also communicate your identity, your product, and your narrative. The visuals that are most successful on social media often encompass the following elements:
- Vibrant colors and well-designed layouts
- High-level photography
- Visuals telling stories
- Visuals showing products or services in a new light
- Consistently on point and well-planned
2. Make Your Content Easily Shareable
By now, it should be well known to every marketer or business owner the significance of having a mobile-friendly platform. According to data from ComScore, in 2013, 65% of the time people spent on social media was done via a mobile device. Additionally, nearly 40% of news content was consumed on a mobile device instead of a desktop.
Living in an era of mobility entails the requirement for your content to possess readability, and more significantly, accessibility in terms of sharing. The presence of share buttons on mobile devices plays a crucial role in generating social media traffic, as Neil Patel pointed out that if it becomes challenging for your audience to share your content, they are less likely to do so.
Use Social Media Plugins & Buttons
Encourage readers to share your content effortlessly through social media plugins. Numerous plugins are available that can facilitate the dissemination of your content via social platforms. Among these options is click to Tweet, which enables readers to easily share highlighted sections of your content on social media without having to navigate away from the page.
In addition, it is necessary to incorporate mobile-friendly social media buttons that do not cause distractions while readers are scrolling. Slate and Chartbeat indicate that majority of readers typically only read up to the halfway point of a page, thus requiring optimization of the placement for social media buttons.
To gain insights into where people are clicking the most on your blog content, utilize free heat map plugins such as Plerdy (for WordPress). Once you have identified an area with a significant number of clicks, place your social share buttons in that location to promptly enhance traffic.
Clickable Links
Please rephrase the text below while maintaining the same meaning. Do not add new information or remove any information. Provide a clickable link. The format of the link can be a short-link, naked link (the link in its original form), text link, or an image. Original Text: “Please click on this link to visit our website: https://www.example.com.” Rephrased Text: “To access our website, click here: [https://www.example.com].”
Guide them swiftly to the place of your preference.
Maintaining the same meaning, rephrase the text below while thinking step by step. Ensure not to add new information, remove any information, and include clickable images. Please provide a step-by-step rephrasing of the text below, ensuring that the meaning remains unchanged and that no new information is added or any information removed. Images that can be clicked should also be included. Original text: “Click on the images below to view the gallery of our latest vacation. Step 1: Start by clicking on the first image. Step 2: Use the arrows on the sides of the image to scroll through the gallery. Step 3: To enlarge an image, click on it. Step 4: To return to the gallery, click on the ‘Back’ button. Enjoy!”
A significant amount of images in content, approximately 42%, are not associated with any links. Nevertheless, individuals instinctively click on images to visit the destination you have encouraged them to go to.
When an image in an email cannot be clicked on, it causes a brief moment of confusion and can divert the attention of the person trying to click on it.
When creating a basic email, ensure that the image is hyperlinked to the same destination as the call-to-action.
Create buttons that are easily visible and have a clear call to action.
If you clearly communicate what you want people to do, 88% of them are more inclined to take action.
A CTA is all about increasing traffic to your website and social media accounts.
When planning, make sure to rephrase the text below step by step while keeping the same meaning. Remember to not add any new information and avoid removing any information. On platforms that allow it, use clear call to action buttons to make links obvious. Choose active language over passive language.
Despite being an active call to action (CTA), the phrase “click here” lacks a sense of urgency, which fails to motivate people to click.
Please rephrase the text you would like me to work on.
- Get the eBook
- Enter to Win
- Start Getting Results
- Increase Sales 714%
Each of these CTAs, which are highly engaging, convey an instant advantage for clicking.
3. Create a Sharing Cycle
Ensure that social sharing is incorporated into all of your marketing channels.
- Website
- Emails
- Apps
- Other Social Platforms
Maximize the utilization of each marketing channel to generate traffic towards a different channel. Attain the benefits of compounding interest through the establishment of a cycle of sharing.
4. Start Guest Posting
One effective method to boost social media traffic is through guest posting on established websites that are frequented and trusted by your target audience.
This website has already achieved the task of increasing its own traffic.
By following this bypass, you can obtain a surge of traffic that would normally take you months or even years to attain using alternative approaches.
To optimize social media traffic and website traffic, it is important for businesses to adhere to certain best practices, similar to other strategies.
Here is the process of how it is done, by thinking step by step, without deviating from the arrangement.
Set Some Criteria
To post a “guest post” or something similar, there is a multitude of possible places where it can be placed. It is important to establish the specific type of website where you wish to make the post.
Be Clear About What You Want
Always ensure that the site is fully laid out in the guest post instructions, when thinking step by step.
You have the ability to include a minimum of one social media account in your bio section on your webpage.
Please rephrase the text below while maintaining the same meaning, thinking step by step. Do not add new information and do not remove information. Please use this space to provide a brief introduction about yourself and your credentials. Instructions: 1. Rephrase the text step by step. 2. Maintain the same meaning. 3. Do not add or remove information. Thank you for using this space to briefly introduce yourself and provide your credentials.
Provide them with a compelling motive to follow.
In order to maximize the benefits of each guest post, check if the website allows the inclusion of a single “do follow link” within the post, which should be linked to your own website.
Your website’s authority in the eyes of Google can be increased by having links from high authority and relevant websites.
As you accumulate more of these links, your visibility and website traffic from search engines improve.
We will discuss a little later about this being a major part of SEO.
Additionally, bear in mind that they are unlikely to provide monetary compensation for the guest post as the links themselves are regarded as a form of payment.
If you make a careful choice of the site, then the payment you receive will be more than sufficient.
Be Wary of Unethical Activities
Due to the value that the links to your website and social media hold for you, certain platforms may require a payment ranging from $50 to $1000 in order to publish your guest post.
If you anticipate a significant amount of traffic, it may not seem like a big deal.
However, this could suggest that the site does not show selectivity when it comes to permitting individuals to post.
The motivation of some individuals might solely be driven by the desire for financial gain. However, it is preferable to engage with platforms where the users prioritize enhancing customer satisfaction.
If a website solely prioritizes money, it might take actions that could result in its future penalties from Google.
Google’s recommendation is to avoid paying for the right to guest post, as doing so could negatively affect your website.
Your authoritative post should be considered as sufficient payment. However, the decision whether to accept it or not should be made on a site-by-site basis.
