Hubspot reports that marketers who prioritize blogging increase their chances of seeing a positive return on investment by 13 times. As you already have a blog, it is evident that you are aware of its value.
If your blog article receives no visitors, it will be challenging to produce links, as well as increase traffic or sales.
Instead of giving up on your blog, try to revive it with some effort.
If you’re seeking dependable and competent traffic through search engines and are uncertain about how to start, this article will serve as your ultimate guide. Make sure to read it thoroughly and implement the valuable information you come across.
Even if you are familiar with certain tactics, my approach to them will be completely original, enabling you to acquire knowledge on boost your blog traffic.
Traffic Strategy #1: Kindle Select 90-Day Traffic Plan
Were you aware that self-published books currently make up 31% of e-book sales on the Amazon Kindle Store?
In the past, one had to possess a significant amount of money and a deal with a renowned publishing company to become a published author. However, things have changed. Nowadays, individuals with noteworthy concepts can be published within a week and, most importantly, generate a considerable amount of online traffic to their blog.
Instead of delving into the specifics of Kindle publishing (which can be found in JerichoWriters’ helpful guide), I’ll demonstrate how you can effectively promote your work and connect with a vast audience at no cost by utilizing Amazon KDP (Kindle Direct Publishing).
This is how it functions.
By enrolling your Kindle book in the “Kindle Direct Publishing Select Program,” your book can be published.
This agreement restricts your book to the Kindle Store for a period of 90 days and makes it available to be borrowed for free in the Kindle Owners’ Lending Library by a sizable audience. You are also permitted to conduct a complimentary advertising campaign for a for-purchase e-book for a duration of 5 days within the 90-day period.
Traffic Strategy #2: How to create viral content
Most individuals aspire to produce viral content, but the majority of them fall short. This is due to their lack of focus on websites that continuously generate viral articles. By doing so, they would discover three techniques for crafting viral content and enhancing their blog traffic.
One of the most essential tips is crafting outstanding headlines, which is actually not a secret. As per statistics, 80% of individuals tend to click on articles with attention-grabbing headlines.
This is not a recent idea. In reality, it dates back to 1927.
Traffic Strategy #3: How to create evergreen list posts
The utilization of evergreen list posts is an effective method to enhance blog search traffic. According to a Moz research, evergreen posts are defined as content that maintains a consistent and long-lasting success and can result in generating traffic for several years even after their initial release.
Traffic Strategy #4: Long-tail keyword domination
At the commencement of your keyword research, establish a spreadsheet.
Include the URL in one column and the corresponding key phrase in another.
Although you may have the necessary volume and competition, remember to establish some context, which can be effectively achieved with the use of long-tail keywords. These keywords cater to users in the middle or bottom of the sales funnel who are close to making a purchase.
Undoubtedly, “furniture” is a well-liked term. However, it is excessively broad and lacking in specificity. It attracts a large number of individuals who are primarily seeking information and are unlikely to purchase your product.
By contrast, “antique love seat” receives significantly fewer searches overall. However, those who do search for it are considerably more inclined to make a purchase.
Traffic Strategy #5: Email traffic generation
According to Oberlo, there are more than 3.7 billion global email accounts and over 269 billion emails are sent daily. Experts in email marketing assert that an investment of $1 in email marketing can yield up to $32 in return.
You can verify for yourself by observing Quick Sprout that a mere email blast resulted in a revenue of $43,036 within a day.
Although it may seem promising, it is important not to become overly enthusiastic because the majority of email lists are inactive and do not produce any search traffic outcomes.
What steps can you take to bring yours to life?
Create a targeted or exclusive roster and cultivate your recipients to ensure they consistently open and respond to your emails.
What is the reason behind your desire for a list that caters to a select few? It’s because having every person on your list is not a prerequisite for achieving success.
Make sure to eliminate individuals who are not interested in or do not require your offerings and focus solely on connecting with the right individuals.
To begin with, let’s discuss the advantages of creating a high-quality email roster:
- You’re collecting only targeted leads.
- When you send newsletters, the open rates will be high.
- The click-through rate will blow your mind.
- You’ll get huge word of mouth referrals.
- You can build a profitable business with less than 1,000+ elite subscribers.
- Your email subscribers will be your #1 source of qualified traffic for relevant offers.
After understanding the advantages, the subsequent measures to generate a top-notch list using your blog’s article collection are provided.
- Define your main goal.
- Create a special landing page.
- Guest blog on targeted, A-list blogs only.
- Use Facebook precise targeting.
Traffic Strategy #6: Use keyword research to identify good topics to blog about
It is quite effortless to write blog posts that delve into extensive details of subjects that no one has the slightest interest in!
Likewise, it is effortless to create a blog entry on a topic that generates high levels of interest, yet difficult to come up with a title that consists of keywords and phrases that are rarely searched for.
Utilizing keyword research can prove to be beneficial as it aids in generating interesting topics for blog posts and also guarantees a significant audience for your content.
Keyword research tools such as Semrush or Ahrefs can help you determine the number of monthly searches for different keywords and assess the level of difficulty in obtaining a high ranking for certain phrases.
To excel at keyword research, you need to discover terms to include in your blog that attract a decent level of traffic, but do not face an overwhelming amount of competition.
Traffic Strategy #7: Focus on creating long-form content for your blog
Longer content tends to rank better in search results than shorter and less substantial posts, as studies indicate. However, it is crucial to note that the long-form material must also be of high quality and relevance.
Long-form content pertains to blog entries or articles that contain a substantial number of words and extensively cover a specific subject matter.
Long-form content is known to aid in achieving better search results position for a few distinct reasons.
Longer posts tend to contain more keywords, making them more likely to appear in search results for “long tail” keywords, which are search queries consisting of multiple words.
The extensive content of a lengthy article is crucial because it satisfies readers who stumble upon it and is more likely to provide a solution for their problems or queries.
Consequently, there is a higher probability of the post being shared on social media or linked to from other websites – which has a very favorable impact on traffic.
Additionally, lengthy content holds the potential to prolong the duration of engagement with your audience, consequently boosting the ‘dwell time’ on your content.
The duration a user spends on a search result before going back to the search engine results is known as dwell time, and research has indicated a link between increased dwell time and improved search result rankings.
Traffic Strategy #8: Keep your content fresh by updating existing blog posts
Lots of articles emphasizing the importance of delivering ‘fresh’ content can be found when researching on blogging and search engine optimization. This is crucial for achieving favorable search results and driving traffic to your website.
Instead of blogging daily for the sake of it, I prioritize quality over quantity with my content. I spend a significant amount of time ensuring that my existing content remains strong and comprehensive.
I ensure that my posts are regularly updated with the latest information by constantly reviewing and improving the older ones. Product reviews require special attention, but even the content that contains long-standing facts can be enhanced and re-examined periodically.
Besides transmitting the ‘freshness’ signals, which the search engine algorithms endorse, it also usually extends the length of posts and contributes to the production of ‘long-form’ content that commonly fares better in search outcomes.
However, it is worthwhile to generate fresh content from time to time as having a larger amount of content on your website allows for a greater potential of ranking for various keywords.
Traffic Strategy #9: Accompany your blog posts with great images
Using high-quality images is crucial when publishing blog posts.
There are four main reasons for this.
Visual aids can be particularly helpful in providing readers with a clear understanding of the topic at hand, especially when dealing with complex concepts.
Furthermore, the primary image accompanying your post is likely to appear whenever your audience shares one of your posts on social media. A drab image is less probable to attract clicks to your website.
Optimizing images can assist in boosting the visibility of your content in search results, just like with text.
You can increase the likelihood of your post appearing in relevant search results by providing appropriate keywords in the image’s ‘alternative text’, file name and caption, since it can assist search engines in comprehending the subject matter of your post.
When you use high-quality images instead of low-quality clip art in your blog post, it will appear more authoritative, which may increase its chances of being read by people who come across it.
