To enhance your brand without exceeding your budget, it’s imperative to invest in content marketing. However, merely 33% of brands have a content marketing strategy, and even those with a plan face difficulties in generating creative blog ideas.
Fortunately, anyone can utilize content marketing with the only requirements being time and proficiency. When executed effectively, blogs have the ability to showcase your brand to a wider audience of interested consumers through the influence of search engine optimization (SEO).
What will occur if all your ideas have been exhausted? Or when your brand’s blog appears dull?
Regardless of whether you are a novice or experienced blogger, you are likely aware of the difficulty in coming up with fresh content to engage your audience. Readers do not want to waste their time on a brief, recycled post that does not offer any novel insights or knowledge. Given the saturation of content on the internet, your brand must provide valuable substance to stand out. The most effective strategy to attract and connect with a wider range of customers is through the use of distinctive and captivating subject matter.
If you’re feeling creatively stuck in your blogging, test out these five strategies to craft captivating and impactful content that won’t bore your audience.
1. Research what people are looking for.
Find out what your readers are interested in and what information they desire. Avoid making assumptions and conduct research to identify the most significant topics for them. In doing so, you’ll only concentrate your efforts on producing blog posts that will genuinely pique readers’ interest.
You don’t have to invest a huge amount of money in expensive research tools to understand what your customers are looking for. There are numerous sources of inspiration available! If you’re feeling stuck, consider exploring:
The daily searches on Google Trends.
One can use Google Analytics to observe the search terms people use on their website.
Posts on Quora that have received upvotes.
The feature of Google that suggests completions for search queries is known as Google autocomplete.
“Posts made by your customers on social media platforms”
The emails sent by your customers to the sales team or customer service department.
Trending topics on Twitter
In case the sources fail to provide any fascinating information, it may be necessary to delve further with customers. Consider arranging paid video call interviews with a select group of enthusiastic customers. Take advantage of these interviews as a means of generating content ideas for your blog and as feedback to enhance your overall business operation.
2. Choose topics for each customer persona.
Have you made customer personas for your business? Utilize them by producing blog topics that cater to the unique pain points of each persona instead of composing generic content suitable for all customers.
To illustrate, one persona might prioritize the expense of your merchandise (and prefer reading about DIY projects), whereas another persona might be interested in varied uses of your product. These two needs are distinct, hence ensure that your content caters to each persona’s requirements.
3. Do an expert roundup.
Are you looking for ways to give your brain some rest? Writing roundup-style posts not only benefits your readers, but also pays tribute to other professionals in your field, while allowing you to concentrate on other aspects of your business.
Sign up for a free Help A Reporter Out (HARO) account and ask experts to submit their opinions on a particular topic. Once you have at least 10 experts, put their quotes in a roundup post with a backlink to their site. More often than not, the quoted experts are happy to share your post with their network, putting your blog in front of more readers for little effort.
4. Attend a conference.
Attending conferences is the most effective way to stay updated with the latest trends and developments in your field. To find motivation, consider registering for a remote or face-to-face conference.
Listening to conference speakers can spark a brilliant idea for an original blog, but it doesn’t involve rehashing their speeches. Instead, it involves creating your perspective on upcoming industry trends and developments. The more distinct your blog is, the more appealing it will be.
5. Tag-team with other businesses.
There is no obligation for you to blog by yourself. In case you have established connections with businesses that complement your own, try asking them if they’d be interested in collaborating on a few blog posts. After all, two brains are more efficient than one.
85 Creative Blog Post Ideas That Will Delight Your Audience
- Content Marketing Blog Post Ideas For Brands
- How’d You Get Started In Your Career? How Did You Get To Where You Are Today?
- List & Embed Videos That Deal With Your Niche
- Compile A List Of Posts & Links On One Topic
- What Marketing Tips Didn’t Work For You?
- Write Out A List Of FAQs
- Take An Unrelated Topic & Tie It Into Your Field
- Pitch An Influencer To A Guest Post On Their Blog
- What Sets Your Blog/Business Apart From Your Competitors?
- What Is The Most Creative Way Someone Has Used Your Product?
- Profile Readers & Customers
- How Do You Use Your Social Media For Growing Traffic & Sales?
- Create An Ultimate Guide
- What Is The Best Part Of What You Do?
- Do A Q&A With Your Team
- How’d You Come To The Decision To Hire New Employees?
- Write A Manifesto
- Write A Blog Post That Breaks Down Reviews Of Your Product Or Services
- Why Do Customers Choose Your Product? How Do They Use It?
- Write A Blog Post To Rank For A Search Keyword
- Write A Case Study About A Recent Project That Went Well & What You Learned From It
- Write A Series Of Blog Posts As Chapters Of A Future E-Book
- Creative Blog Post Ideas
- Do A (Number) By A (Certain Age) Post
- Put Together A GIF-Filled Post
- Write A Parody
- What Would You Love To Learn How To Do?
- Set Up A Contest On Your Blog
- Use Questions On Forums As Blog Posts
- Find The Best Jokes In Your Niche
- What Adventures Does Someone In Your Career Experience?
- Pick A Movie & Tie It To Your Industry
- What Are Your Top Distractions? How Do You Deal With Them?
- If Three People Who Inspire You Collaborated To Make A Product, What Would That Be?
- What Scares You The Most? Why?
- What Is Your First Memory?
- List Of Hacks
- Use 5 Words To Describe Yourself, Your Blog, Or Your Business
- Host A Blog Hop
- What Movies, Shows, Or Documentaries Feature Your Industry?
- Do You Have Opinions On Hot Political Or Economic Topics?
- What Are Your Favorite Vacation Spots?
- Wishes & Goals
- How Do You Plan To Achieve Your Current Goals?
- What Will You Give Up This Month/Year?
- What Does The Road To Success Look Like?
- What Are Your Goals For The Next 5 To 10 Years?
- Share Your Gifts
- Do You Have A Reading List For The Year?
- Do You Donate To Charity?
- What Is Your Dream Job?
- What Inspires You?
- What’s On Your Bucket List?
- What’s Your Life Motto?
- Who Is Your Mascot?
- How Do Your Schedule Your Work Week?
- Celebrate Your Blog’s Birthday
- Ideas To Change Your Perspective
- How Do You Work While Traveling?
- Rant About Something That Bothers You
- What Bothers You About Your Niche Or Industry?
- What Excites You About Your Niche Or Industry?
- What Can Your Readers Learn From Your Upbringing?
- What Events Have Shaped Your Life?
- Share Travel Experiences
- What’s A Current Frustration You Have?
- What Are Your Traditions?
- What Advice Has Stuck With You For A Long Time? Who Gave That Advice?
- What Is The Next Vacation You’d Like To Take?
- If You Could Go Anywhere In The World With Anyone, Where Would You Go & Why? Why Did You Choose That Person?
- If You Could Invite Any 3 People To Dinner, Who Would You Invite? Why? What Would You Talk About?
- If You Could Have Witnessed An Event In History, Which Would You Choose? Why?
- Glimpse Into Your Life
- What Do You Want To Improve Upon?
- How Do You Stay Healthy In Your Niche?
- If You Were Told You Will Die On Friday, & Today Is Monday, What Would You Do?
- Who Is The One Person You Couldn’t Live Without? Why?
- Ideas On Creating Content That Provides Valuable Advice
- Spoken Anywhere Recently (e.g., Conference, Speech, or Lesson)?
- Interview An Influencer
- Day In The Life As A _________ (Insert Your Career)
- Book Recommendations In Your Industry
- What Are Your Go-To Industry Podcasts?
- Which Skills Are Needed To Be Successful In Your Career?
- What Are The 10 Commandments Of Your Career?
- What Are The 5 Deadly Sins Of Your Career?
- Truth vs. Lie
- How’d You Start Your Business, Blog, Or Freelance Career?
- What Lessons Could Someone Learn From What You Do?
- What Is The Toughest Part Of Being A ______ (Your Job Title)?
