As a content marketer, generating novel content ideas can be exceedingly difficult, especially when one needs remarkable ideas that will have a significant impact on their website.
We can all relate to this experience. Initially, writing for a website feels fantastic as there are countless unexplored prospects to explore and brilliant concepts to express.
However, after you’ve been writing for a website for a couple of years, things may begin to feel more challenging.
Utilizing the numerous tools for generating content ideas not only enables you to tackle this issue, but also guarantees that your topic suggestions are supported by data.
The different kinds of content
Having a Content Marketing strategy means understanding that utilizing diverse content formats is crucial in order to establish a favorable connection with the ideal customer.
Diversification not only enhances the efficiency of the customer experience but also aids in your conversion strategy by leveraging the unique features of each marketing funnel phase across various formats.
Before delving into the top content idea generating tools, let us introduce several types of content and demonstrate how utilizing them can be advantageous for your business.
Blog posts
Content strategies heavily rely on blog posts. Employing SEO strategies and creating relevant and informative content can drive organic traffic to your website and enlighten consumers about the challenges they encounter.
To establish your brand as an expert and demonstrate to the customer that your offerings are what they require, the aim is to provide beyond just advice and knowledge: the consumer seeks a comprehensive encounter.
Ensure that you incorporate features on your blog that foster interaction, such as interactive tools and images.
eBooks
Although blog posts are most effective for attracting consumers and discussing nutrition, eBooks are frequently provided to leads who have already progressed further in the marketing funnel.
Marketers often present this category of material on a landing page and request specific details from customers in return. An excellent eBook will provide valuable insights and, ideally, prompt engagement from potential leads.
Interactive calculators
As previously mentioned, incorporating interactive tools is crucial for creating value for your blog. An exemplary illustration of such a tool is interactive calculators.
Calculators can be highly captivating resources that can be presented to potential customers during various stages of their journey, but it is essential to focus on the decision phase. For instance, the Cengage calculator showcased here enables users to determine their potential savings by signing up for a superior subscription plan.
The tool becomes a persuasive element as it effectively communicates to the consumer the advantages of engaging with your brand.
Solution finders
Solution finders are a form of content that effectively persuades customers to make a decision. By providing an interactive experience, leads can choose the best solution for their specific situation, provided they have already completed the nutrition stage.
The ion-powered Purchasing Power tool assists buyers in determining the laptop that suits their needs by posing three usage-related inquiries to the user.
Ultimately, the tool identifies the optimal solution and provides a hyperlink to a purchasing page.
13 Awesome Tools for Data-Backed Content Ideas
This article will introduce you to several tools for generating content ideas and organizing an editorial calendar that will lead to successful results.
1. SEMrush
The SEMrush tool provides various methods for generating content ideas, but I particularly like the new Topic Research tool, which allows you to input a subject or website to access relevant information and suggestions.
To create a post that truly connects with your target audience, you can examine the top subtopics, headlines with the most links, thought-provoking questions, and other relevant factors.
This will also provide you with a strong understanding of the sites and resources you will be competing against.
Sort by using the filters.
- Volume (for the most popular searches)
- Difficulty (for quick-win opportunities)
- Efficiency (for both volume and difficulty)
Furthermore, it is possible to save concepts in the “Favorite Ideas” section for future reference.
2. FAQ Fox
The tool for generating content ideas exhibits the queries posed by individuals related to the specific keyword of focus.
You have the option to either input particular websites for scraping purposes or choose from recommended site categories to search through.
In essence, the tool prompts search engines to search for the keyword within titles and meta data that contain information on what, why, how, and where.
There are a few important reasons why this tool is particularly potent. It assists in identifying:
- How users are typing in questions and the language they are using
- Questions that users aren’t finding answers to in search results
- Answers to the questions with supporting information that can be leveraged to create the asset
Alongside scouring pertinent forum sites and social media platforms, scour your rivals’ websites to observe the inquiries they are addressing regarding a specific subject.
3. Quora
The Quora community is excellent for identifying the specific information individuals seek regarding a particular topic.
You have the ability to search by topic on the platform, and it exhibits the most commonly asked questions or discussions related to each topic.
Quora inquiries have the potential to generate exceptional concepts for content.
Moreover, after crafting the resource stimulated by a certain discussion, revisit and disseminate your piece with a top-notch and insightful reply.
This strategy will aid in creating familiarity with the brand, reinforcing its authority, increasing exposure to the newly developed resource, and supplying users with the desired information.
A helpful suggestion is to utilize SEMrush to explore Quora.com for threads that are naturally ranking in search results for your chosen keywords. If threads related to your priority terms are among the top 10 results on Google, it’s a great chance to develop content which can be distributed after it goes live.
4. Google Search Console
Take into account the search terms that are currently leading individuals to access your website.
Examine the highest search terms, views, clicks, and CTR in Google Search Console to pinpoint keywords that are not meeting expectations.
If your queries have low click-through rates, it could suggest that you require fresh content to more effectively cover the topics, or that the current resources are deficient in some way.
If your site receives thousands of impressions each month for a specific query, but the CTR is below 10%, it is evident that there is a significant opportunity to increase visibility.
If you begin with these keywords, you are likely to see immediate successes.
5. Google Keyword Planner
The utilization of Keyword Planner is crucial in unearthing fresh search terms that can serve as inspiration for creating new content.
New keyword opportunities can be discovered by including products and/or services closely associated with your business, or a specific domain.
6. Google Search Results
To ensure that your content ideas have a good chance of succeeding, it’s advisable to directly check on Google which search results currently rank for the keyword opportunities you’ve identified.
Pose the question to yourself:
- What types of assets are ranking?
- What sites are ranking in the top results?
- Are there certainly commonalities in titles?
- If so, what kinds? Are they mostly lists, how-to type articles, “what is” content?
- What do the page tagging elements consist of?
- How extensive are the assets?
- What subtopics do they cover?
By conducting this analysis, you’ll generate topic concepts that are congruent with Google-approved assets that are connected, valuable, and qualified for ranking.
If search results primarily consist of information and educational material, it’s a good chance to create blog posts. However, if the results show products and services, they are more suitable for your main landing pages.
Make sure to check out the “People Also Ask” section, the “Searches Related to” section, and Google’s recommendations for alternative searches, as these can provide excellent ideas for content.
Referring to my previous statement, it is important to not disregard keywords with no search volume. It is common for suggestions (from People Also Ask, Searches Related to, etc.) to appear with zero average monthly searches in Keyword Planner after analysis.
The reason Google suggests them is because people are searching for this information.
7. Impact’s Blog Title Generator
In addition to making it easier for you to select blog post topics, this tool has a broader function. Users can browse various topic suggestions and tailor the proposed headlines by incorporating their own keywords.
8. Answer the Public
One of the best tools for generating content ideas is the Answer the public tool, which operates by scrutinizing information gathered from search engines such as Google.
Simply input your desired keyword and the tool will identify the phrases that are highly sought-after by your audience. Utilize this information to create content that addresses their inquiries.
9. BuzzSumo’s Question Analyzer
You are aware that one of the key factors in achieving a successful content strategy is to make the most of the current trends. BuzzSumo serves as the perfect tool to accomplish this.
Apart from identifying the primary user queries, the BuzzSumo tool also compiles a list of the most popular content, recognizes high-traffic keywords, and generates reports from online forums like Reddit.
10. UberSuggest Content Idea Generator
UberSuggest, created by Neil Patel, is a widely utilized Search Marketing tool that can perform various functions like assessing the ranking difficulty of a keyword and determining the cost per click for a paid campaign.
The tool provides suggestions for the keywords you input and proposes content that can drive organic traffic to your website when brainstorming ideas.
11. Klock Work Infographic Idea Generator
Interacting with the public is greatly enhanced through visual content, and even more effective if it is interactive. This particular resource functions similarly to blog title generators, but is geared towards the creation of infographics.
In order to utilize it, you must input the topic you deem significant and hit the enter key. After a brief moment, the program will showcase numerous concepts that have the potential to inspire your imaginative thinking.
An effective Digital Marketing plan has the potential to impact your business outcomes positively. Armed with knowledge of the top content idea generators, you can conduct this task with greater creativity and efficiency.
12. Portent
If you’re experiencing writer’s block and struggling to find a topic for your content, Portent’s free idea generator can assist you. To use it, all you need to do is enter your topic, and the tool will provide you with an idea. If it isn’t to your liking, you may discard it and receive another. By combining common search terms with your general topic, Portent usually produces useful and relevant ideas.
Based on our experience, the Portent idea generator is most effective with general topics. Focused themes may result in unusual pairings. For instance, we inputted “Ohio Wines” and obtained “5 facts about Ohio Wine everyone thinks are true,” which is acceptable. However, when we attempted a different suggestion, we received “Why the world would end without Ohio Wine,” which is not as impressive. Nevertheless, the Portent idea generator is useful for restoring creativity.
13. Frase AI
Frase AI is an exceptional AI content generator that offers a wide range of functions. Its versatility allows you to discover topic ideas, form the framework for your article, and enhance your article for better search engine optimization. With the basic plan, you can choose from a selection of 13 templates such as listicle article, blog post, how-to article, and product description. Moreover, Frase AI can assist you in completing your article, particularly if you encounter writer’s block.
You have the option to either select from two pricing tiers or tailor your plan according to your organization’s requirements. Additionally, a free trial period of seven days with unrestricted access is available to enable you to evaluate the tools prior to settling on a plan.
