In today’s content marketing landscape, where blogging has become a prevalent practice, discovering ways to craft a blog post that distinguishes itself is of utmost significance.
If you are a B2B marketer, agency, or copywriter, you might have faced difficulties in crafting content that effectively connects with your audience. There may have been instances where you created content that you were proud of, but it failed to engage your intended audience.
Content marketing is not simply about producing content without a purpose. It involves creating content that connects with your target audience and distinguishes you from competitors. By expressing your distinct point of view and knowledge, you can develop outstanding content that yields favorable outcomes for your business.
Thankfully, there are techniques available that can assist you in crafting the finest blog post available.
Examples of B2B Brands That Are Getting Blogging Right
Before going into detail about the process of writing an exceptional blog post, let’s examine a few remarkable examples that can serve as inspiration.
Although we are all acquainted with Hubspot, Neil Patel, and Search Engine Land, it is crucial to remember the lesser-known specialized blogs and the factors that contribute to their greatness.
Userpilot
Userpilot’s blog is distinctive because it offers insightful and practical articles on user onboarding and customer success. The topics covered in the blog are varied and include product analytics, user research, and user engagement.
Their articles provide highly informative and engaging content for their readers as they are well-researched and backed up with data. Furthermore, their blog boasts a clean and modern design that ensures easy navigation and access to relevant content.
eDesk
eDesk’s blog provides practical guidance and resolutions for typical obstacles in e-commerce. It encompasses a wide range of subjects, including customer communication, order management, and marketplace integrations. The content adopts a conversational style, incorporating real-life examples and case studies to ensure audience engagement and relatability.
Hotelchamp
Hotelchamp’s blog is a valuable tool for hoteliers who want to enhance their direct booking strategy. The blog covers diverse subjects such as website optimization, guest experience, and personalization.
Their articles center around strategies that are derived from data. Moreover, they incorporate visually appealing graphics and visuals to enrich the reader’s experience and create a more captivating content.
Demodesk
Demodesk’s blog is a valuable tool for sales professionals seeking to enhance their sales processes and effectiveness. Their articles encompass sales enablement, remote selling, and prospecting. The strength of their content lies in offering practical advice and strategies to enhance sales representatives’ performance and accomplish their objectives. Moreover, their blog features an attractive and user-friendly design, facilitating easy navigation and discovery of pertinent material.
Before we proceed to the next section, let’s consider what all these blogs share. They are all managed using StoryChief, a platform that enables direct publishing of articles to their CMS, avoiding the need to navigate a complex CMS backend. Plus, they have an impressive appearance, don’t they?
How to Write a Blog Post: Essential Elements
Having learned what a great blog collection looks like, let’s find out how to write a blog post people want to read!
A catchy headline
When writing a blog, the difference between readers passing by and stopping to read can often be determined by a compelling headline. Utilize strong language, include numbers, and appeal to emotions to capture their interest. It is advisable to steer clear of using commonplace words such as “amazing” and “great” which are commonly employed by everyone.
If you’re having trouble creating an attention-grabbing headline, don’t worry, AI is here to assist. In fact, our research shows that AI frequently produces headlines that are both more innovative and captivating compared to those created by human writers.
In the absence of AI assistance, you can rely on various tested techniques to generate captivating headlines.
1. An Example of a How To Headline: “Achieve a 100% Increase in Your Blog Traffic within a Month”
Example of a Headline for the Ultimate Guide: “Starting a Successful Online Business: The Ultimate Guide”
3. Example of the Ultimate List Headline: “Enhance your Well-being with the Ultimate Compilation of Healthy Snacks”
“The Mistakes Headline Example: When I Started My First Business, I Made 5 Mistakes.”
Rephrased: “Simon Sinek’s Top 10 Leadership Tips as per the Authority Headline”
An introduction that hooks the reader
To guarantee that your readers are captivated right from the beginning, the first step is crafting a compelling introduction.
Get ready to discover the essential steps to rephrase a text while keeping its meaning intact. In this post, we will guide you through each step, providing practical insights and tips to ensure your rephrased text engages the reader, maintains the original information, and whets their appetite for more. So, buckle up and let’s dive into the art of skillful rephrasing!
You can use the following five popular formulas to create an engaging introduction for your blog post.
The “Wake-up Call” Intro
Occasionally, readers require a jolt to motivate them into action. Challenge your readers by confronting them with a harsh reality or fact that may not be to their liking. For instance, “Would you like to put an end to constantly struggling with finances? It is crucial to confront the truth about your financial state and seize control.”
The “Storytelling” Intro
To make your post more engaging, start by sharing a personal anecdote or a relatable story that sets the stage. This way, you can connect with your readers and draw their attention. For instance, if you’re discussing anxiety, you could say, “Back when I was grappling with anxiety, I experimented with various methods. However, it wasn’t until I stumbled upon this particular technique that I was able to find some respite.”
The “Surprising Statistic” Intro
If you find it challenging to stick to your goals, you’re not alone, as an astonishing 80% of New Year’s resolutions fail by February. Engage your readers by starting with this attention-grabbing fact and effortlessly maintain their interest throughout.
The “Same Boat” Intro
Demonstrate your understanding of your readers’ emotions by acknowledging the challenges they face and extending your support. By employing this method, you can establish trust and ensure that your readers feel acknowledged. For instance, if you are experiencing feelings of being overwhelmed and stressed, I can relate to that. I understand the difficulty of managing multiple tasks simultaneously. However, I have also acquired some techniques that may be beneficial.
The “Controversial” Intro
Rather than adhering to conventional beliefs, one can captivate readers by proposing an alternative solution that challenges their assumptions. By doing so, individuals can distinguish themselves from others and present an innovative viewpoint. As an illustration, while one may have been led to believe that productivity can only be achieved by working harder and for more extended periods, what if they were told that reducing work hours can result in increased productivity? Numerous studies have demonstrated that taking breaks and prioritizing self-care can enhance concentration and foster more inventive thoughts.
What Constitutes Engaging Blog Content?
To produce engaging blog content, follow these steps: remember that not all content is equal. You must create interesting, informative, and well-written content in order to engage your readers and encourage them to convert.
- Write catchy headlines that grab attention
- Use short paragraphs and easy-to-understand language
- Write in an active voice
- Use strong verbs to keep readers engaged
- Include images, infographics, and videos
- Be timely with your content – write about trends and current events
- Share your expert insights and original perspectives
By adhering to these tips, you will be able to create compelling blog content that will connect with your intended audience.
How Often Should You Blog?
The frequency of blogging is often a common question among bloggers. To determine how often to blog, several factors such as your audience, goals, and resources need to be considered. In general, it is recommended to blog at least once a week to maintain reader engagement and encourage their return.
Walk Before You Run
If you’re a beginner, it might be a good idea to start with a lower frequency of blogging and gradually increase it as you feel more at ease. Publishing excessive content all at once can be overwhelming for both yourself and your readers.
Use Questions You Find in Google Search Console To Find Blog Ideas
When starting out with blogging, generating ideas for new blog posts can be challenging. If you haven’t done so yet, it is recommended to install both Google Analytics and Google Search Console. By utilizing Google Search Console, you can search for the exact queries that people are submitting to Google Search when Google decides to display one of your pages.
You should then direct your attention to the following types of inquiries and contemplate them step by step, without adding or removing any information.
- Who
- What
- Where
- When
- Why
- How
If you have any journalism training, you should recognize that these are the main types of questions that news articles aim to answer.
Blog Posts Should Be Useful and Answer User’s Questions
To achieve leads and sales from your blogging efforts, it is important that your blog posts are valuable to your readers. By providing new knowledge or insights, your blogs should leave the readers with a sense of learning or transformation. This type of writing is often a combination of educational and transformative content.
Blogs Should Align With Your Marketing Funnel Stages
When considering Inbound Marketing, which centers around content designed as a series of content offers to guide someone through your funnel, it is important to remember the ‘iron’ triangle.
- Blog+CTA->Landing Page+Offer->Thank You page.
- The blog contains a CTA (Call-to-Action) which points to a Landing Page, which contains a form on it, which is used to collect an email and deliver the promised content, which is delivered on the Thank You Page
Aligning Your Marketing Funnel with Your Content Blogging Efforts
It is now time for you to understand the three different stages of a typical marketing funnel, considering that you are already aware of the ‘Iron Triangle’ of content marketing.
- TOFU
- MOFU
- BOFU
What Do These Acronyms Stand For?
- TOFU – Top of Funnel
- MOFU – Middle of Funnel
- BOFU – Bottom of Funnel
How Do These Funnel Stages Align With Your Question Types?
In general, TOFU content will prioritize answering ‘What’ and ‘Who’ questions, while MOFU content will focus on addressing ‘When’ and ‘Why’ questions. BOFU content, on the other hand, will concentrate on answering ‘How’ and ‘Why Us’ type questions.
All of These Funnel Stages Overlap and Intermix
Your customers have the ability to enter and move through your funnel at any point, going in either direction. This has become so common that their journey now resembles a flywheel rather than a funnel. However, it is challenging to assess a flywheel using sophisticated analytics tools like funnelytics.
Align Your Blog with One Piece of Content
Blogs can be written with various objectives. Some blogs aim solely at increasing traffic without much concern about converting the visitors. These blogs are commonly associated with affiliate advertising or other revenue-generating purposes. However, if your goal is to generate leads, you should focus on writing a blog that has one specific objective – enticing readers to click the call-to-action (CTA). Even better, you should strive to have them complete your lead generation form directly within the blog, thereby entering your sales funnel immediately.
Concentrate on ‘How To’ and ‘List of’ Type Blogs
When it comes to business blogging, if your goal is lead generation, it is best to focus on two specific types of blogs: a heavily visual-oriented blog and a highly detailed blog.
- How to
- List of
By thinking systematically, you can rephrase the given text without altering its meaning, ensuring that your reader is more likely to click on the call-to-action and proceed to the landing page.
Achieve Your Business Goals With a Successful Blogging Strategy
To achieve your business goals, it is crucial to create a successful blogging strategy by carefully following these steps. Remember that blogging plays a vital role in inbound marketing, so dedicating sufficient time to plan and generate valuable content that captivates your intended audience is essential.
How Often Should You Blog?
When I am frequently asked about the recommended frequency for a business blog, my response follows the pattern of a typical consultant – it varies!
You Have to Achieve Both Quantity and Quality to Succeed
Despite the daily influx of millions of blogs, it continues to be an important means of driving traffic. Our analysis, drawing from the data available to us, indicates that frequent publication of high-quality blog content is necessary. Adhering to SEO best practices and delivering valuable content are essential for maximizing organic traffic, lead generation, and revenue attainment.
