If you are unsure about how to write a blog post that resonates with readers, do not worry about it.
The fact is that blogging is a significant challenge for the majority of businesses.
We completely understand the reasons behind your thinking.
Creating a valuable blog post necessitates considerable effort, starting from generating ideas all the way to embodying them into a digital format with the help of writing tools.
The benefits of blogging for business are worth putting a lot of thought into. It has been well-documented that businesses that blog experience increased traffic, conversions, and leads.
The key point to remember is that learning the skill of writing a blog post is extremely valuable regardless of what you are selling.
That is the reason why we have created this guide, which outlines the structure of a well-written blog post and provides instructions on how to write one.
What is a Blog?
A blog is a digital platform where content can be regularly published and shared. It serves as an online diary or journal, enabling individuals to express their thoughts, experiences, tutorials, or viewpoints on different subjects. Blogs can encompass various topics, facilitate connections among writers, and establish a community centered around shared content. By incorporating text, images, videos, and interactive elements, blogs offer a vibrant and easily accessible means of sharing information and fostering virtual communities.
WordPress is one of the most popular platforms for a blog. It comes in two versions: .org and .com. You can choose either one based on your requirements, but it’s important to know their differences. With WordPress.org, you install and host the software on a WordPress hosting provider, while WordPress.com offers its own hosting for a blogging platform, which is suitable for beginners. In this tutorial, we will concentrate on the .org version of WordPress and guide you through the necessary steps to launch your online blog.
What makes a good blog post, anyway?
Before diving into the process of writing a blog post, let’s discuss the common elements shared by the best blog posts.
Starting to write blogs doesn’t necessitate being a Shakespearean skillful writer.
Instead, simply consider the common threads between blog posts that actually get read and shared.
They solve a problem
People do not unintentionally end up on blogs.
We look for content when we have an issue to resolve or a query to answer.
You might be seeking the ideal ramen recipe or seeking marketing tips.
Whether we are searching content that solves a problem or not, we are frequently searching for content that offers a solution.
Only solving a problem or answering a question is not enough; there is another aspect to consider.
When it comes to any given topic, there are numerous blog posts available, ranging from dozens to even hundreds.
The blog post should not only address a problem but should also provide a meaningful solution.
When considering how to rephrase the text, it is important to keep the same meaning without altering or omitting any information. This entails potentially breaking down complicated subjects into more easily understandable segments or delving extensively into topics requiring thorough examination.
According to Orbit Media, taking into consideration that the majority of well-performing blog posts exceed 1,000 words, it can be concluded that high-quality posts surpass merely providing fundamental information and instead delve into the specifics.
They’re easy to read
Readability is often overlooked, even though it may appear obvious or straightforward.
Spoiler alert: the majority of readers have very short attention spans.
If your post bores them in the beginning, they will likely search for information elsewhere. This is particularly true today when people can easily opt to watch a video instead of reading a blog post.
As a writer, you have the responsibility to strike a balance between providing detailed information and retaining the interest of your audience.
When presenting content, it is important to avoid using excessive jargon and presenting it in a way that seems robotic, as people are unlikely to read through a large block of text.
“The Verge’s article, “How to Choose a Fitness Tracker,” is a clear and concise post that effectively serves its purpose. Written at a 9th-grade reading level and divided into sections with subheaders and images, the post can be easily skimmed and comprehended by a wide audience.”
While presenting a valuable marketing lesson, this post from Brittany Berger, a marketing expert, effectively adopts a casual and conversational tone by utilizing a simple sentence structure. With its playful approach, distinctive voice, and ample visuals interspersed throughout the text, readers are engaged and eagerly anticipate the subsequent lines.
With practice, one can develop a writing style. The advantage of blogging is that it usually doesn’t require strict adherence to traditional writing “rules” that may give your content a formal tone.
They’re optimized (but not too optimized!)
Optimizing your content for SEO (and social!) is essential due to the strong competition among marketers and search engines.
Optimization involves finding a balance. Writers should not prioritize trying to obtain clicks at the expense of readability and quality, as there are various practices, such as keyword stuffing and clickbait, that should be avoided.
It has been proven by numerous bloggers that it is possible to achieve a balance between writing for both humans and search engines. An excellent example of this is demonstrated in posts such as “How to Construct Your Social Media Marketing Strategy,” where essential keywords are incorporated in a manner that is organic and non-disruptive to the reader.
How To Start a Blog: Step by Step
Step 1: Setting a Goal for Your Blog
The initial and foremost stage of the process involves planning. Take a seat and make a note of your goals for your blog. Are you aiming to make money from your blog? If that’s the case, explore ways to convert your blog into a profit-generating tool. Determine whether you prefer to display ads directly on your blog or utilize alternative methods like Google Adsense. Another option is to integrate a reliable advertising plugin that enables effortless creation and hosting of banner ads on your blog.
If monetizing your blog is not currently possible, you might want to consider creating an informational blog instead. These blogs are excellent sources of information and usually rank well in search results, as long as your SEO copywriting skills are proficient.
When considering whether to include social media into your blog, it’s important to think step by step. One advantage of having a social media presence on your website is that it can help generate more traffic. You’ll find numerous great social media plugins that can enable you to embed social feeds, schedule posts on Facebook, or include events.
Step 2: Picking a Niche
The next step in assessing is to determine whether you prefer a lifestyle blog that covers a wide range of subjects or if you want to specialize it into a niche blog. Generally, niche blogs are ideal for individuals seeking specific information on a particular topic, rather than a more broad lifestyle blog. Creating a niche blog offers several advantages, such as attracting individuals with specific interests, being well-suited for building email lists, and, most importantly, being more manageable.
Step 3: Picking Your Domain
The following step in the process is to secure a domain name, which is important in shaping your online presence. It is crucial to select a domain for your business that is memorable, easy to spell, and accurately represents your business’s niche. While there are different top-level domain (TLD) extensions available, choosing the widely recognized .com TLD is often the best choice for credibility. However, alternatives such as .net or .org can also be considered, especially if your desired .com domain is not available.
It is possible to acquire a domain that has already been taken in certain cases. However, this can be a difficult task, particularly if the desired domain already has a website associated with it. To find available domains, we suggest using a trustworthy domain name registrar like Namecheap.
Step 4: Choosing Your Hosting
Once you have carefully plotted your blog and identified a specific area of interest and domain, your next step is to locate a reliable hosting provider. It is generally advised to steer clear of free hosting platforms and instead select a reputable managed hosting provider such as SiteGround, as they offer exceptional value for your investment. Besides offering competitive pricing, they are also renowned for being one of the speediest hosting companies available.
There are multiple reasons why a quick host is essential for the success of your blog. Firstly, slow websites are generally disliked by everyone. If visitors come to your site and have to wait for it to load, they will most likely leave. Additionally, having a fast website is beneficial for search engine optimization (SEO). Given that search engines like Google prioritize speed, it is in your best interest to opt for a reliable host.
Step 5: Create Your Blog
Once all the essential components are prepared, it is now the opportune moment to embark on the thrilling journey of initiating your blog.
Step 6: Make sure your headline packs a punch
It is often claimed that 80% of individuals make a decision on whether or not to read something solely based on its headline.
In the meantime, it is observed that approximately 60% of individuals tend to share an article on social media without actually engaging in its reading.
In today’s era where clickbait headlines prevail, bloggers are responsible for crafting captivating titles that grab readers’ attention without resorting to deceptive tactics.
However, how can it be achieved? The examples we have mentioned so far are mainly content that attracts clicks and is shared on social media because of their headlines.
The most crucial aspect of your article is presenting it as can’t-miss.
“The Most Important Social Media Metrics to Track” solely includes the crucial social metrics and excludes any other metrics.
