We require a variety of ideas for content marketing, such as blog post ideas, newsletter ideas, and ideas for courses or whitepapers. The entire business of content marketing revolves around these ideas.
We require a large quantity of them!
To help spark your creativity, here is a compilation of 40 blog post ideas that have been gathered over the past year.
1. Play into an audience fear
In order to alleviate one of your greatest fears, start the blog post by asking a question that emphasizes it, and then proceed to provide a solution that will dispel this fear.
From a neurological perspective, negative words in headlines lead to more clicks, according to Neuroscience and SEO expert Giulia Panozzo, but be very careful to avoid clickbait.
2. Offer a hypothetical or write a ”What if” post
Write a commentary or thought-provoking article, similar to “What if there were no Google?” that explores the broader industry or sparks readers’ imagination with innovative prospects.
3. Create tool battle cards with “vs.” posts
Make a thorough comparison between your product or service and the offerings of your competitors.
This defensive content strategy will allow you to say your piece against your top rivals, and highlight your USPs.
4. Compare two competitors and insert your brand into the conversation
Here is a valuable tip from Chima Mmeje, a content expert.
Instead of engaging in negative discussions about competitors, concentrate on winning over the target audience familiar with two competing brands by evaluating their respective strengths and weaknesses.
In order to rephrase the text while maintaining the same meaning, here is a step-by-step breakdown. 1. Start by analyzing the provided text. 2. Identify the key points and ideas conveyed in the text. 3. Consider alternative ways to express those ideas while preserving the original meaning. 4. Change the sentence structures, synonyms, and word choices to create the rephrased version. 5. Ensure that the rephrased text maintains coherence and logical flow. 6. Review and revise as necessary to ensure clarity and accuracy. Original text: “Can you rephrase this sentence? Then relate it back to your brand, and convince customers to choose your product in the end.” Rephrased text: “By following a step-by-step approach, the given sentence can be restated while preserving its original meaning. After the rephrasing process, it is essential to seamlessly connect the revised sentence to your brand, compelling customers to consider your product as the ultimate choice.” Bringing the conversation back to my own brand: “In line with the step-by-step thinking process, our brand is committed to providing innovative solutions that simplify day-to-day tasks. Our offering integrates seamlessly into your workflow, streamlining operations and maximizing efficiency. By choosing our product, you can harness the power of cutting-edge technology and experience unparalleled convenience, empowering your business to thrive in today’s competitive landscape. Embrace the future with our brand and unlock a world of possibilities.”
Pandadoc presents Chima’s blog comparing HelloSign and Docusign as an excellent illustration of this concept.
You can also apply this thought process to brands you are associated with in some way.
Zapier uses the tools it integrates with as a means to advertise its own services, as mentioned by Zapier.
5. Put forward a provocative opinion or challenge a common belief
Creating a blog post idea that generates clicks is by publishing a “Controversial opinion”. Encouraging readers to continue reading can be achieved by opposing popular beliefs.
Rand Fishkin challenges the practice of marketing attribution, which many marketers rely on to measure success, in the example from SparkToro.
This headline is designed to pique readers’ curiosity about the precise method of reporting on success without attribution, compelling them to click.
6. Showcase “A day in the life”
To subject someone to intense scrutiny or pressure.
Conduct an interview with individuals from various backgrounds, such as industry professionals, thought leaders, celebrities, or even yourself, to gather insights into what their typical daily routine entails in their respective roles.
7. Create a stat-driven case study
Our interest is piqued by impressive stats. Craft a case study that compels readers to click by including a hard-hitting stat.
8. Curate your case studies
Looking at it from an SEO perspective, this blog post idea is right on the mark. Many case study landing pages do not have enough detail to rank well for competitive keywords.
Creating a compilation of your top case studies in the form of a blog can serve the dual purpose of promoting your product/service and achieving a high ranking on the first page of search engine results pages (SERPs).
Fractl’s exemplary case study on content marketing has earned them the top position (#1) for the keyword “content marketing case studies,” currently receiving 700 monthly global searches.
9. Curate first and third party statistics
Based on our analysis of three million B2B content marketing examples, it has been found that statistics posts tend to be the most effective in generating significant links. This blog from Ahrefs aligns perfectly with that trend.
Instead of just creating statistics blogs as suggested by many articles on blog post ideas, we propose the idea of curating both external and internal content, which will turn your blog post into a repository of internal links.
10. Link two seemingly unrelated concepts
Please provide the text that you would like me to rephrase.
This technique is another effective way to drive clicks.
Audiences will be eager to know the connection between these two apparently unrelated topics.
“How My Study Abroad Experience Taught Me the Importance of Cultural Diversity” – The Significance of Cultural Diversity: Lessons Learned from My Study Abroad Experience – Discovering the Value of Cultural Diversity: Insights Gained from Studying Abroad – How Studying Abroad Deepened My Understanding of Cultural Diversity – Unveiling the Importance of Cultural Diversity Through My Study Abroad Journey – My Study Abroad Experience: A Lesson in Recognizing the Significance of Cultural Diversity – Broadening Perspectives: How Studying Abroad Taught Me the Value of Cultural Diversity
11. Create first-party original research
While it may require more effort, implementing this blog post idea has been proven to be effective in generating shares, links, and traffic.
Although ChatGPT has made it convenient for anyone to blog and has brought content creation to people on a broader scale, true substitution for primary and authentic research has yet to be found.
The reason for this is that you are generating distinctive theories and hypotheses based on the data.
At BuzzSumo, our area of expertise lies in conducting original research and undertaking numerous studies annually. One such study is this analysis of 600K journalists.
12. Create useful Google Sheets formulas
Is there a useful process in Google Sheets or Excel that you have and would like to share with your audience?
In your blog post, provide a detailed guide on your clever hacks for using Sheets, and make sure to include your template for your audience to utilize.
Recently, the popularity of this particular blog concept has been growing, particularly within the fields of PR and Marketing.
13. Create an ultimate guide
The ultimate guide is a well-known concept. Select a subject you are knowledgeable about and thoroughly explain it.
Please rephrase the given text while keeping the same meaning, following a step-by-step approach. Avoid adding new information or removing any existing information. Focus on incorporating frequently asked questions (FAQs), definitions to enhance visibility in search engine results pages (SERPs), and tutorial-style instructions with examples. To attract more attention in search results, rephrase the text by following these steps: 1. Begin by replacing the phrase “rephrase the text” with an FAQ-related query, such as “How can I effectively rephrase text while maintaining its meaning?” 2. Emphasize the importance of maintaining the same meaning throughout the rephrasing process to ensure consistency. 3. Introduce the concept of including commonly asked and searched FAQs in the text to optimize visibility in SERPs. 4. Highlight the significance of incorporating definitions related to the topic to further enhance search visibility. 5. Mention the usefulness of tutorial-style instructions, complete with step-by-step examples, to guide users through the process effectively. By following a step-by-step approach and incorporating FAQs, definitions, and tutorial-like instructions with examples, you can revamp the given text to increase its visibility in SERPs.
14. Curate expert opinions and guidance
For quite some time, expert compilations have been successful, although certain ones heavily depend on the audiences of the contributors in order to be effective.
It is advisable to enhance the worth of expert input rather than depending solely on it.
The positive aspect of Aira’s annual contributor reports is that they comprise a combination of genuine research, analysis, and expert opinions.
The content is enriched by the influencer’s perspective rather than being solely centered on it.
15. Write an open letter
Open letters are typically written with the intention of addressing a specific issue to the recipient.
Just like a school tussle gathers a crowd, an open letter’s public nature also captures attention.
Use this specific type of blog post only if you have a valuable message to convey, and make sure to think through each step of your writing process.
It is important to consider the following points in a methodical manner as this type of content has the potential to create differing opinions.
16. Carry out an experiment and report on the outcome
One great way to build loyal audiences is by conducting an experiment and having your reader join you in the process.
Reboot Online conducted an experiment that included scene-setting, a hypothesis, methodology, and first and third-person chronological accounts to achieve the same meaning.
17. Revive a Post From Your Archives
Revamp an old post you wrote in the past, adding new details, making improvements, or even completely rewriting it from scratch, while ensuring that the original meaning remains intact. Avoid introducing any new information, as well as omitting or excluding any existing information.
By thinking systematically, you can rephrase the following text without altering the meaning or omitting any information. Moreover, revamping your current content may trigger new ideas for another remarkable blog post or two.
18 Writing Tips That’ll Actually Make You a Better Writer
by Kevin J. Duncan
18. Top 10 Skills People Should Have to Succeed in Your Field or Industry
Discuss the skills necessary for a role you currently hold or held in the past. Explain the reasons why each skill is essential and provide insights into how these skills can be acquired through learning.
19. Create an Ultimate Guide that Includes Every Detail on a Blog Topic
When providing explanations or tutorials on various topics such as using Quora, search engines like Google, utilizing tools like BuzzSumo, or selling products on Amazon, it is essential to ensure that the post covers all areas comprehensively. Address every question and detail each step involved.
As a writer, it is important to have a clear understanding of why your work is ultimate, the purpose it serves for your readers, as well as being aware of your own strengths and weaknesses.
20. Things You Wish You Knew Before You Started Your Blog, Career, or Business
This text primarily serves as a tutorial on lessons learned. It covers mistakes and regrets and aims to teach readers the optimal approach to getting started without repeating those mistakes.
4 Things About SEO I Wish I Knew When I Started
by Neil Patel
21. Workplace or Personal Relations Advice
Write about the strategies for managing conflict, dealing with challenging individuals, or navigating workplace dynamics. Alternatively, focus on fostering harmonious relationships rather than emphasizing the issues at hand.
22. Your Best Industry-Specific Tips
Which strategies have proven successful for you? How can you share these techniques in a way that others can also profit from them? Select the lesser known yet surprisingly impactful tips.
13 Smart Tips To Supercharge Your Social Media Marketing Strategy
by Alee King and
12 Blogging Tips for Beginners (+ Lots of Free Resources)
by Karen MacKenzie
23. A List of Writing Prompts
These are prompts that help stimulate creativity and analysis by encouraging step-by-step thinking skills.
Stuck? Try These 72 Creative Writing Prompts (+ 6 Bonus Tips)
by Mel Wicks
24. A List of 256 Blog Post Ideas
Are you ready to rephrase the following text step by step while keeping the same meaning, without adding or removing any information? Are you up for the challenge?
25. Connect Two Seemingly Unrelated Themes
In a creative twist, you can rephrase the text below using a step-by-step approach, while keeping the meaning intact. You can draw parallels to a mainstream or relatable reference to help people better grasp the concept. Original Text: “The human brain processes information through a series of neural connections, akin to how a computer algorithm operates.” Step-by-step rephrasing: 1. Imagine your brain as a highly advanced computer system. 2. Just like a computer algorithm, the brain processes information in a series of specific steps. 3. To do this, your brain establishes and utilizes a vast network of neural connections. 4. These neural connections can be thought of as tiny electrical pathways within your brain, responsible for transmitting information. 5. In a similar fashion, a computer algorithm also uses a series of steps to solve problems or perform tasks. 6. So, when you think about it, your brain acts like an incredibly complex algorithm, constantly working to analyze and process the information it receives. By employing this step-by-step rephrasing, with the aid of a relatable computer system analogy, people can better comprehend how the human brain functions.
One way to connect a business process is by linking it to a form of entertainment, like a movie or TV show.
26. How Something We Use Every Day is Made
The text can be rephrased as follows without changing the meaning: 1. The educational aspect should be presented in a practical manner, allowing individuals to implement the advice themselves. 2. Alternatively, the content can be intriguing and spark curiosity, without necessarily prompting immediate action.
27. A Research-Driven Blog Topic
Studies are beneficial due to their comprehensive investigation of an industry or another designated field. One can conduct research by surveying a pertinent audience, conducting personal experiments, devising effective strategies, or employing a blend of these approaches.
Anchor Text: A Data?Driven Guide (384,614 Web Pages Studied)
by Joshua Hardwick
28. Success Secrets
Can you provide examples from your industry, career, or personal experiences of success? Is there anything innovative or unusual that led to your success?
29. How Something Complex Works
Simplify the comprehension, adherence, and implementation of a complex procedure to make it more accessible to grasp. Alternatively, provide an intriguing explanation that sparks curiosity without having practical value.
30. Top # Things No One Knows About…
In breaking down the following text, I’ll rephrase it to explain how artificial intelligence, like OpenAI’s GPT-3, can revolutionize the field of creative writing. By introducing AI tools into the creative industry, we can explore hidden potentials that many individuals are still unaware of. “GPT-3, developed by OpenAI, is an advanced language model capable of performing numerous tasks. With its ability to process and generate human-like text, GPT-3 has the potential to revolutionize various fields. By harnessing the power of AI, we can uncover new possibilities that were previously unknown.” “Incorporating AI technologies like OpenAI’s GPT-3, we can unlock uncharted territories within the realm of creative writing. This advanced language model has been crafted to process vast amounts of information and effortlessly produce text that resembles human writing. By embracing AI in our creative endeavors, we expose ourselves to unprecedented opportunities, unveiling hidden potential that has remained untapped until now.”
31. Common Misconceptions…
What specific aspects within your industry, career, or your own blog topics can you address to eliminate any existing confusion?
32. A Summary
To facilitate easier and faster comprehension, simplify and condense the content of a book, movie, or complex subject by summarizing it. Locate a thorough blog post or online resource that can serve as a preview for individuals prior to delving into the subject matter.
Free Book Summaries of Incredible Nonfiction Books
by Arthur Worsley
33. A List of Little-Known Facts
What kind of information about a particular subject do you possess that your readers might be unaware of?
34. Debunk Myths with Facts
In order to make this task enjoyable, let’s take a fictional mythological character, Pandora, and use her story to debunk a common myth. Step-by-Step Myth Debunking with Pandora: 1. Introduce the mythical character Pandora, a figure from Greek mythology who was given a box (in some versions, a jar) by the gods. 2. Explain the popular misconception associated with Pandora’s box, which claims that all evils in the world were released from it when she opened it. 3. Dispel this myth by revealing the true nature of Pandora’s box: contrary to the belief, the box contained blessings and positive traits, not evils. 4. Emphasize that Pandora’s box served as a test for humans, aiming to assess their perseverance and strength in overcoming challenges. 5. Debunk the misconception by clarifying that Pandora accidentally unleashing the positive characteristics from the box served as a reminder that hope, despite adversities, can persist. 6. Connect this myth to the real world by explaining that misconceptions can be prevalent in various domains, such as history, entertainment, or even in our industry. 7. Encourage the practice of debunking myths through critical thinking and examining factual evidence, highlighting that seeking truth helps us avoid perpetuating misinformation. 8. Conclude by highlighting the significance of separating fact from fiction, both in mythological narratives and in other aspects of life, to foster a better understanding of reality.
35. An A-Z Post Around One Blog Topic
Using a systematic approach, rephrase the following text without adding or removing any information. These posts require creativity and can be challenging. The goal is to find a word for each letter of the alphabet while staying focused on a single topic.
36. Advice for Handling Tough Situations
Provide readers with a compilation of typical scenarios they may come across, accompanied by elucidation on various approaches to overcome them.
Please rephrase the text below while maintaining the same meaning. Do not add new information and do not remove information. You can use divorce, lay-offs, or your own story (if you have one) as examples. Rephrase this text: “If you have experienced any major life changes such as divorce, lay-offs, or have a personal story to share, please carefully consider each step in your thought process.”
37. Common Mistakes…
Mistakes can occur, but you have the ability to assist your readers in avoiding them. Identify some of the usual mistakes that your readers might make and provide strategies to help prevent them.
38. A Lesson Learned
Have you attempted something that did not yield favorable results? Have you committed an error that had considerable repercussions? These inquiries possess the capability to generate a post consisting of lessons or insights acquired.
In this post, I will share the lesson I learned from a mistake I made and the resulting consequences. I want to emphasize that no additional information will be added, and no information will be removed from the original text. Let me proceed with the rephrased version: “Today, I want to talk about a mistake I made recently and the consequences I had to face due to it. The experience taught me an important lesson that I would like to share with you all.”
39. Answer a Complex Question with Simple Language
Instructions filled with jargon or complex steps may make it difficult for your readers to understand certain industry information.
In this type of article, you can simplify the language and explain industry information in an easy-to-understand manner, so that your readers can comprehend its meaning without being overwhelmed by technical terms.
40. How You Started Your Blog, Career, or Business
Tell your origin story. Inspire your readers so they can follow in your footsteps.
