For the past few months, we have been examining different marketing strategies that you can implement in order to increase your website traffic starting from zero.
We have covered a range of strategies, including SEO, social media, freebies, and emails. These strategies are mostly free, unless you choose to pay for extra services. However, in this post, we will be taking it to the next level.
If you have a budget for marketing, I strongly advise you to allocate a portion of it to paid online advertising. Numerous instances have proven the effectiveness of paid marketing, and it is guaranteed to generate significant traffic with minimal effort.
Here are four motives for why you should choose paid advertising techniques.
1. Faster Results
Although SEO and freebie marketing can be effective, they do not provide immediate results and require time to establish an online presence and increase website traffic.
If you use paid advertising, your target audience will be encouraged to click through and arrive at your website right away. Therefore, once your advertising campaign is active, you can anticipate a sudden increase in traffic.
2. Budget Friendly
Regardless of the amount of your marketing budget, there is surely an advertisement model available that suits it. Even with a limited budget, the reach may be reduced but it will still generate a noteworthy amount of traffic for your website.
3. Mostly Automated
Ad campaigns are largely automated, with the only necessary tasks being the initial setup, payment processing, and finalizing the duration of the campaign.
4. Predictable Growth
In all other forms of marketing, there exists an element that is not known. The certainty of people clicking through the links you share on social media or an increase in the number of people signing up for your email list is not guaranteed.
Paid advertising is different because it provides a higher level of predictability and guarantees a satisfactory return on investment.
Now that we have explained the effectiveness of paid advertising for marketing your website, let’s proceed to discuss the available mediums to choose from.
1. WEBSITE ADS
Websites often provide the opportunity to rent premium space on their sites at a relatively low monthly or yearly cost. The cost increases according to the popularity of the website.
You can locate popular websites that are frequently visited by your target audience and display ads in noticeable locations. Many websites with sponsored ad space provide options for placing the following type of advertisements.
- Banner – A rectangular image that is placed at the top/bottom of the page, or between the content.
- Sidebar – Smaller boxes where you can place an image linking back to your website.
- Text – These are just keywords or phrases that are linked back to your website.
2. GOOGLE ADWORDS
Google AdWords is the most effective method for ensuring your website is ranked at the top of search results, which is highly desirable because the majority of individuals tend to click on the initial link displayed in their search results.
With AdWords, you have the ability to target specific keywords and customize your campaign according to your budget. This operates on a PPC (Pay Per Click) model, meaning you will only incur charges when visitors click on your advertised link in search results and reach your website.
3. SOCIAL MEDIA ADS
Nowadays, almost every social media platform allows advertising. By utilizing ads on social media, you can expand your follower base, interact with internet users, and encourage them to visit your website.
Below are a few options you can explore:
- Facebook Ads
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- Pinterest Ads
4. NEWSLETTER ADS
Many well-liked websites online keep in regular contact with a significant amount of subscribers through newsletters. It is possible to pay to have your website advertisement included in these newsletters.
If you have a budget, you can choose to have either banners or text links placed in their newsletters. Since these emails are delivered directly to the inbox, the likelihood of people clicking through to your website increases.
5. SPONSORED EMAIL BROADCASTS
One more method to reach your target audience’s inboxes is through sponsoring email broadcasts. Take note of well-known blogs/websites in your niche that also possess a significant email subscriber base.
One way to attract more potential customers to your website is by offering something special, such as a freebie, coupon, or interesting article. You can then pay to have the link to this special offer sent out in an email. Although the cost of a sponsored email broadcast may be higher, it is because the email exclusively promotes your website, which could result in a higher number of clickthroughs.
6. PAID DIRECTORY LISTINGS
You have numerous options for purchasing a listing on popular online directories. This can include paying for a listing on well-known niche directories as well as general-purpose directories that are organized by industry.
7. CONTESTS AND GIVEAWAYS
One way to effectively increase traffic to your website is by implementing contests and giveaways. This approach can yield immediate results and provide you with a larger number of followers. These giveaways can be organized on various platforms, including social media and email lists.
You can follow this strategy by implementing the steps below:
- Select the platform on which you wish to host giveaways
- Select a prize, for example, free tickets, discounts, etc.
- Choose criteria i.e., website comments, email sign-up, etc.
- Create an ad copy
- Make the graphics
- Publish and promote the giveaways and contests
8. GUEST POSTING
By implementing a guest post strategy, you should first find a website that aligns well with your business, then publish a blog post and compose a keynote. This approach not only demonstrates your commitment to your community, but also boosts traffic to your website when it is linked.
9. THOUGHT LEADERSHIP
According to research by Edelman and LinkedIn in 2020, over half of decision-makers invest at least an hour per week in reading successful strategies. This indicates a high level of interest in the subject, therefore it is encouraged to allocate additional time to it.
Similar to many other industries, there exists a multitude of highly regarded individuals who possess intellect to impart. Notwithstanding their diverse backgrounds, distinct from the field in which your industry specializes, these influential thought leaders possess the proficiency to share knowledge that can prove valuable for your visitors.
Instead of solely choosing the most famous individual, consider looking for exceptional storytellers when selecting a thought leader. It is advised to be on the lookout for emerging specialists and individuals who excel in non-digital fields like agriculture, food, beverages, etc.
After comprehending all the free and paid techniques for boosting your website traffic, it is necessary to examine the significance of monitoring your website traffic and the methodology to achieve it.
Why Is It Important To Track Your Website Traffic & How To Do It?
There are billions of websites online, and each one is striving to attract traffic. To stand out from the competition, you should establish a unique brand identity for your business and make significant investments in SEO, PPC, digital marketing campaigns, branding services, and growing website traffic. However, all these efforts will be useless if you are unable to measure the volume of web traffic. Neglecting this measurement will leave you unaware of whether you are achieving the best return on investment or if your digital marketing strategies are successful. Additionally, tracking your website progress has other advantages, including:
- Website traffic tracking helps you understand your data better in terms of keyword volume, traffic sources or the number of pages viewed, etc.
- You learn more about your customers and what they do on your website, what they want to look for, and what makes them convert.
- You can enhance your conversion rate by tracing your pages’ performance through website analytics.
- Tracking your traffic also allows you to identify any hosting issues, errors such as duplicates, broken URLs or tags, loading speed, or outdated content that affects traffic volume or even your site speed and fix them to boost traffic.
What should you specifically pay attention to while tracking your website traffic?
Here are some site traffic terms to examine closely:
- Unique Visitors: The “actual” number of “same” visitors who visited your website or page several times a day or same session.
- Pageviews: Google Analytics defines it as “a metric defined as the total number of pages viewed.”
- Organic Search Traffic: It covers visits to a website from a search engine that happened naturally via advertising, not through paid efforts.
- Average Visit Duration: It’s the average time spent by a visitor on any website. It can be anywhere between 2 to 3 minutes, and any visit greater than 3 is considered good.
- Bounce Rate: Mailchimp defines it as “the number of people that come to your website and leave without clicking to any other pages besides the one they first landed on.”
FAQs
Is it feasible to enhance website traffic without employing SEO?
By utilizing a blend of social media marketing strategies and content marketing techniques, it is indeed achievable to enhance website traffic even in the absence of SEO.
What are some ways to boost website traffic without spending any money?
There are a few highly effective methods to boost website traffic without any cost, such as guest blogging, utilizing various social media platforms, and requesting user-generated content.
Is it possible to increase website traffic through marketing without the involvement of an agency?
If you are uncertain about tactics such as guest blogging and content marketing, it is advisable to consult a professional SEO agency. These approaches enable you to interact with your audiences independently, without relying on any agency.
What strategy should be used to rapidly increase website traffic?
By prioritizing the improvement of your social media strategies, you can quickly foster connections with both current and prospective visitors, amplify brand recognition, and significantly augment organic web traffic.
What advantages are there in increasing website traffic?
The advantages of boosting website traffic are:
- It helps you to reach more people
- It helps you to improve your SEO rankings
- It helps in increasing sales and revenue
- It helps in increasing brand awareness
- It helps in generating more leads
- It provides value
- It helps you to optimize your content for conversion.
