6 Business Blogging Benefits Statistics
Business blogging benefits extend far beyond simply sharing updates or news about your company. In today’s digital landscape, a well-crafted blog serves as an invaluable asset for driving business growth and fostering stronger relationships with both existing and potential customers.
In this guide, we’ll explore how a successful blog helps drive business growth and foster relationships with customers by increasing visibility and creating shareable content on social media platforms. Business blogging benefits your bottom line.
We discuss how you can increase online visibility effectively with consistent blogging and regular posting schedules.
We show how to utilize SEO best practices to attracting new traffic by creating shareable content on social media platforms. We describe how a blog helps propel your business forward.
We look at establishing authority and trustworthiness in your industry by crafting well-researched articles featuring insights from influencers. You’ll also learn about the long-term benefits of evergreen content that drives consistent website visits without additional investment.
Table Of Contents:
- Boost Your Online Presence
- Attracting New Traffic and Leads
- Establishing Authority and Trustworthiness
- Long-Term Benefits without Additional Investment
- Strengthening Customer Relationships
- Supporting Other Marketing Initiatives
- FAQs in Relation to Business Blogging Benefits
- Conclusion
Blogging Wizard says,
- Blogging can increase website visitors by as much as 55%
- 70% of consumers prefer blogs to ads
Lastly, we will discuss strengthening customer relationships through addressing pain points in blog articles while encouraging engagement via comments and the social channels.
As you continue reading, you’ll uncover various ways to support other marketing initiatives such as integrating blog content into email newsletters or promoting company events via engaging posts.
Boost Your Online Presence
Blogging is a powerful tool to increase your online visibility by providing fresh, relevant content that search engines love.
Stay Consistent to Maintain Rankings
97% more inbound links
To ensure your website’s ranking in SERPs, it is essential to maintain consistency. Plan a regular posting schedule that works for your team and audience preferences.
A good strategy is to post a minimum of two pieces of content a week, or 8 posts a month. However, it is more beneficial to post 20 times a month or more. There is a certain “content inertia” that exists in the search engines.
Over time, your posts get indexed and begin to rank. At this point, the cumulative effect is that the content begins to achieve its own momentum in the search results.
It takes about six to 12 months of consistent posting. This happens through a combination of ranking for a greater number of keywords, coupled with more inbound links to the “maturing” content.
Use SEO Best Practices in Your Content
Optimize your blog content with targeted keywords, meta tags, internal and external links, and descriptive image alt tags to enhance your online visibility.
- Title Tags: Craft unique titles with primary keywords under 60 characters.
- Description Tags: Write concise descriptions under 160 characters with secondary keywords.
- H1/H2 Headings: Use headings effectively with relevant subheadings containing focus keywords.
- Image Alt Tags: Add descriptive alt tags with relevant keywords for better accessibility and SEO.
Utilizing these approaches can draw in more prospective customers to your website and boost your online presence.
Attracting New Traffic and Leads
67% More Leads When A Business Blogs
Blogging for business is an effective way to attract new traffic through social media shares and organic search results, and incorporating lead-generating calls-to-action can help convert this traffic into leads for your sales team.
Creating Shareable Content for Social Media Promotion
Maximize the potential of attracting new visitors to your website by crafting easily shareable blog posts with engaging headlines, relevant images or multimedia elements, and valuable content that resonates with your target audience.
Incorporating Strong Calls-to-Action within Blog Posts
Convert blog traffic into leads by including clear and persuasive calls-to-action (CTAs) within each post, using actionable language and eye-catching design elements to encourage readers to take a specific action.
Tips:
- Use actionable language in CTA copy.
- Test different CTA placements.
- Monitor and analyze CTA performance over time to improve conversion rates.
Establishing Authority and Trustworthiness
Up to 55% More Visitors by Companies Who Blog
Show off your industry expertise and build trust with readers by writing informative and evergreen blog posts, positioning your company as a thought leader and supporting sales enablement.
“Organic traffic is more important than ever. Unlike paid traffic, which stops coming in the second your budget runs out, organic traffic is mostly self-sustaining after you’ve put in the time and effort to create a blog post,” says Aja Frost, who leads the English SEO team at HubSpot.
Crafting Well-Researched and Insightful Articles
Create accurate and credible content by conducting thorough research, using data-driven insights, case studies, and expert opinions from reputable professionals.
Leveraging Industry Influencers’ Insights
- Expert Interviews: Conduct interviews with leading professionals in your field.
- Guest Blogging: Invite influential figures to contribute original articles.
- Round-Up Posts: Create round-up posts featuring multiple experts sharing advice or predictions.
Collaborating with respected influencers or experts within your industry strengthens relationships and expands reach.
Long-Term Benefits without Additional Investment
Blogging generates predictable traffic and leads over time without extra investment, working like compound interest on your marketing efforts.
Evergreen Content Driving Consistent Website Visits
Focus on topics that don’t quickly become outdated to ensure readers find value in your posts even years after they’re published, driving consistent traffic to your website.
Maximizing ROI from Initial Blogging Efforts
Content marketing costs up to 41% less
Creating high-quality blog posts requires substantial upfront investment, but evergreen content continues to attract new readers without further expenditure, making blogging an efficient use of marketing resources.
- Actionable Tip: Prioritize topics with lasting appeal and maintain a mix between timely news pieces and evergreen subjects.
Maximize the longevity and impact of your blog content by updating older posts with new information or insights, ensuring accuracy and relevance while signaling to search engines that the content is fresh and worth ranking higher in SERPs.
Strengthening Customer Relationships
Blogging helps your business connect with existing customers on a personal level, fostering trust and loyalty. A successful blog helps potential customers get a sense of you are and how your company operates. They become familiar with the tone and tempo of your business.
Well written blog articles are worth reading now and for a long time into the future. Existing customers learn more about you and look forward to reading new posts. Blogging helps articulate your business online.
Addressing Customer Pain Points
Strengthen relationships by addressing pain points in blog posts, offering solutions to overcome challenges. When your blog speaks to a specific problem the reader has, that person feels as if you are speaking directly to them. They relax because you “know them.”
As a result, if the content offers solutions, they want to find out what else you wrote. They want to get to know you better.
Encouraging Engagement
Encourage engagement through comments and social media by making it easy for readers to leave comments and share posts.
- Tips:
- Respond to comments.
- Share posts on social media.
- Use eye-catching images and headlines.
Engage with customers through blog content and online interactions to gain valuable insights into their needs, preferences, and pain points.
Supporting Other Marketing Initiatives
Blogging can complement email campaigns, social media strategies, and offline events, driving traffic to your website and reinforcing brand messaging.
Integrating Blog Content into Email Newsletters
Repurpose blog content by incorporating it into email newsletters, keeping subscribers informed and driving engagement with a brief summary and enticing call-to-action.
Promoting Company Events or Announcements via Blog Posts
Use blogging to promote company events or share important announcements, such as webinars or industry conferences, with behind-the-scenes updates through live-blogging or social media integration.
- Cross-Promotion: Leverage blogging with social media platforms and paid advertising campaigns for maximum reach and impact.
- Synergy: Ensure consistency in messaging across all marketing materials for cohesive information at every touchpoint.
- User-Generated Content: Encourage user-generated content by inviting customers to share experiences, reviews, or testimonials on your blog, adding credibility and fostering a sense of community.
FAQs in Relation to Business Blogging Benefits
Benefits of Blogging for Business
Blogging for business increases online visibility, attracts new traffic and leads, establishes authority and trustworthiness, provides long-term results without additional investment, strengthens customer relationships, and supports other marketing initiatives.
3 Key Benefits of Blogging
- blogging increases online visibility.
- attracts new traffic.
- establishes authority in your industry.
Purpose of Business Blogs
Business blogs drive website traffic, generate leads or sales opportunities, educate customers, foster engagement, and build brand awareness and credibility. Business blogging benefits your customer (or your reader) with valuable information.
Blogging can be profitable if executed strategically. This requires producing high-quality content tailored to a specific niche market’s needs and interests while leveraging various monetization strategies like affiliate marketing or sponsored posts.
Content marketing costs up to 41% less than paid search. That’s a good use of working capital. Creating long-form content (blog posts over 1500 words) is an excellent long range strategy because the return on investment repeats itself over and over again – after your blog achieves authority status.
This may be one of the most important business blogging benefits because it makes sense financially.
Conclusion
Business Blogging Benefits
Blogging can offer numerous advantages for small business owners, bloggers, and internet marketers. Business blogging benefits include increased online visibility and attracting new traffic and leads through high-quality content that incorporates SEO best practices and strong calls-to-action.
By crafting insightful articles and leveraging the insights of industry influencers, businesses can establish authority in their industry and drive consistent website visits with evergreen content that strengthens customer relationships by addressing pain points and encouraging engagement via comments or social media.
