The internet is now inundated with an enormous amount of data, leading to fierce competition for exceptional content. This competition is only intensifying with time.
It’s difficult to bring up fresh subject matters to your desired readership since prominent bloggers have already produced a plethora of written material on the topics you have in consideration. However, you can still generate unparalleled content without an innovative concept by incorporating a suitable amount of imagination into any area of interest for your audience.
Suppose you operate a lifestyle blog and have covered all the conventional topics such as motivation, purpose, and goal-setting that are typical for this genre. If that’s the case, you could consider reviving the tried-and-true notion of providing advice on goal planning, but with a unique twist. To clarify, here are a few illustrations:
- How Blogging Can Help You Plan and Achieve Life Goals
- Do You Really Need a Calendar for Planning?
- How Plans Can Prevent Procrastination
Alternatively, you could connect your expertise with the blogging realm and provide advice to fellow bloggers. One potential subject could focus on innovative approaches to organizing blog content. The possibilities for creative variations are limitless.
There may be numerous similar online articles regarding your topic of interest, however, incorporating your own unique perspective can distinguish yours from the rest. How can you brainstorm creative ideas to provide a fresh and innovative perspective on a conventional subject?
Don’t forget that attaining uniqueness and a large audience is feasible, but it requires effort and skill. Keep reading as we offer suggestions to aid in your endeavor.
Why is unique content so hard to find?
The question can be answered in a straightforward manner – intense competition.
Your audience can easily discover a plethora of other resources related to your blogging niche and preferred topic simply by searching for the keywords you have used, regardless of what they may be.
However, if you restrict uniqueness to content from just one author, it becomes apparent why it is challenging to locate completely distinct material. While one may conceive of a subject that has never been explored before, other writers may become motivated by it and develop it with their own perspectives, thus diminishing its originality.
Should you abandon blogging because of this? Definitely not! There’s a way around it. The concept of “unique” is adaptable. Even with evergreen topics, there’s still room to present something innovative. You just have to showcase your personal flair and generate new concepts.
Why unique content is important
Your audience won’t find you unique if you don’t present fresh content. They have no interest in repeatedly reading similar advice.
Suppose you’re creating a post to assist individuals in overcoming mild depression. Instead of providing unoriginal advice such as “read, watch, walk, chat with friends, or meditate,” you may propose an unconventional solution, such as “resigning from the unhappy job to pursue entrepreneurship.” However, you must be prepared to justify your suggestion!
Linking the theme with celebrities can be quite effective.
The reality of search engine optimization (SEO) is essential to understand
Your website will fail to get the desired search results if it lacks distinctive and satisfying content. The search engines attach the same importance to your content as your audience, and ultimately, it is essential to gain visibility on search engines to achieve success.
The criteria for determining uniqueness vary between a search engine and your readers. While your audience craves novelty, Google seeks authenticity in content. Therefore, it is advisable to avoid duplicating someone else’s work.
To enhance your content, it is crucial to incorporate well-written, easily understandable language along with strategically positioned keywords and phrases.
Placing keywords suitably is a signal to search engines to categorize your website and attract the relevant audience during searches. However, avoid excessive keyword usage since it may compromise your post’s distinctiveness if your audience detects them too easily.
Valuable content will increase your expertise and authority
Aside from search engines, it is important to keep your readers in mind. Having your content viewed as an “authority” by search engines can boost your website or blog’s SEO rankings. To attain this reputation, you must acquire backlinks and consistently receive a substantial number of visitors who stay engaged for extended periods.
Providing substantial content to your readers increases the likelihood of retaining them as frequent visitors. As they become familiar with your blog, they will view your content as distinct, even amidst a sea of similar articles online, and prioritize it. For instance, if someone is seeking information related to digital, social media, and technology, they will likely consider Mashable as a go-to authoritative blog within that niche. This is because they trust that Mashable consistently delivers valuable material.
Consider this perspective: by creating highly informative posts, you increase the chances of users bookmarking your site for future reference. This is the desired outcome for your own content.
Content Creation Ideas
1. Blogs
Blog posts, which you are currently reading, are a form of content creation that can educate, entertain, and inspire your audience through written communication. Typically, when individuals search for something on Google, the results displayed are often blog posts.
Content Creation Ideas for Blogs
According to 56% of marketers, blogging is the most effective content strategy and investing time and effort in it is worthwhile.
Starting to write and narrowing your focus can be a challenge. To assist with blog content creation, aside from opinion pieces and posts announcing products, here are some effective ideas.
Answer a Question
Begin by answering questions from newcomers if you’re uncertain about where to begin. These kinds of queries may provide a base for developing your blog.
Thinking about the questions you had as a beginner or even those from your recent experiences can be a helpful way to use questions as a starting point and offer assistance to others in your field.
After identifying the appropriate inquiries, formulate a comprehensive response. Although you may consider only briefly glancing over the particulars, this is the point where you can provide the greatest benefit to your audience.
If you can predict and address the questions that people may have, this can foster trust and bolster your search engine rankings, especially as many individuals may be hesitant to ask questions due to concerns about appearing uninformed.
Compare and Contrast Solutions to a Problem
You can assist your readers in the decision-making process as another means of providing value. Although there are solutions available online, the abundance of options can be overwhelming.
By being knowledgeable in your specific area, you have the ability to provide insight to potential buyers and aid them in making informed purchasing decisions.
Ensure that the products you intend to compare have a greater number of similarities than dissimilarities.
Comparing project management software to email marketing tools would not be appropriate.
When you’re writing compare and contrast blogs for a product or service, be as open and transparent as you can. List all the possible positives and negatives you can think of. Then, get into detail about how you came to those decisions.
2. Podcasts
Listening to podcasts is akin to tuning in to the radio, except that podcasting allows anyone to produce and transmit their own content. As a result, established and novice podcasters are vying for the same audience share.
However, they possess a significant following as 28% of Americans aged 12 years and above tune in to podcasts on a weekly basis.
When the audience has an affinity and desire to learn from the host, podcasts become even more captivating. Continue perusing for additional notions on creating podcast content that you might be interested in exploring.
Content Creation Ideas for Podcasts
Typically, a successful podcast focuses on a strong concept and supplements it with insight and input from both experts and listeners. Narratives and instructional podcasts are both in demand.
To ensure a successful launch of your first podcast, make sure to maintain a regular posting schedule and adhere to a consistent episode structure.
In addition, it’s about being true to yourself.
Thought Leadership
Ensure to incorporate case studies and other real-life situations from your professional experience into this category of podcast content.
Bear in mind that your listeners have varying motives and backgrounds in the industry. Hence, provide diverse perspectives and impart guidance that can be put into practice by all your listeners.
Interview Influencers
Prioritize knowing which influencers to interview before adding interviews to your podcast. It’s not necessary to solely seek the most famous names; rather focus on choosing intriguing guests who can provide your audience with valuable content.
Ensure that you do thorough research on your guests and come up with unique queries. An instance is the accomplishment of “Hot Ones,” a YouTube program, which is partly attributed to the exceptional and researched questions directed by the host to every celebrity guest.
You can enhance the results of influencer interviews on your podcast through the following methods:
- Asking for follower suggestions
- Encouraging participation from your featured influencer’s followers
Discuss Trends
A podcast can benefit from discussing trends, be it a lasting one or a fleeting phenomenon, as it is an effective way to showcase how one’s products remain pertinent to the latest developments.
Although several individuals listen to news podcasts on a daily or weekly basis, podcasts are mostly evergreen like blogs and often garner listenership several years after their initial release.
You’ll need to connect trends with broader subjects.
Marketing Against the Grain discusses the creator economy trend from a marketing perspective on their podcast. By doing so, they provide longevity to the topic that might otherwise be temporary.
3. Video
Video marketing is a form of content creation that gains popularity each year, whether you aim to share your videos via social media or YouTube. When developing your content strategy, it is important to consider both short-form and long-form videos. Therefore, ensure that you generate concepts for both varieties of content.
Content Creation Ideas for Video
Generating leads through video is deemed effective by 86% of video marketers, which highlights the significance of including original video marketing in any content creation strategy.
Aside from behind-the-scenes or time-lapse videos, there are other great ideas for creating solid video content that we should explore.
Animate Hard-To-Understand Ideas
Utilizing animation can simplify the comprehension of intricate or novel data. Therefore, employ videos to demonstrate the functionality of your product or to discuss the particular issue your product addresses.
Select relatable scenarios that establish a clear connection between your product and the audience, and leverage either digital animation or stop-motion to revive a mundane subject.
Tech products have a tendency to address issues that are not encountered by the common user on a regular basis, such as API connectivity disruptions.
How about creating an animation that demonstrates the effects of a home wireless disconnection? Such a video would simplify this abstract concept and be more comprehensible for the average user.
