ORGANIC TRAFFIC VS DIRECT TRAFFIC VS SOCIAL MEDIA VS PAID
Your website has the potential to receive traffic from various sources and can be monitored using tools such as Google Analytics.
DIRECT TRAFFIC
Google Analytics counts direct traffic when it is uncertain about the source of the visitor. This may occur when a visitor enters your website directly into a web browser or accesses it through a saved bookmark.
It could also include individuals who click on links from other types of documents like PDFs or Word files.
SOCIAL
This solely pertains to the website traffic originating from social media platforms.
If a link is clicked on Facebook, Twitter, or any other social network, it will be categorized as “social” in Google Analytics.
It should be noted that certain links shared on social media may be classified as referral traffic rather than social traffic. The reason for this distinction is that certain websites employ their own URL shorteners, such as t.co for Twitter.
It is essential to recognize the distinction between organic social and paid social.
Paid social traffic will only appear in analytics reports if you engage in paid advertisement campaigns on social media platforms, whereas organic social traffic refers to all other social visits.
By making adjustments to your tracking or using a Google Analytics plugin for WordPress, you can increase the accuracy of your Google Analytics data.
PAID
Paid traffic refers to individuals who visit your website as a result of your advertising efforts on search platforms like Google or Bing.
Excluding paid traffic from social media, the following steps are to be thought through sequentially.
7 GREAT WAYS FOR HOW TO INCREASE ORGANIC TRAFFIC
Here are the most effective methods to enhance organic traffic to your website by thinking systematically.
By implementing these strategies, you can achieve significant results. For an additional increase in traffic, make sure to utilize as many of these strategies as possible.
1. MAKE YOUR WEBSITE READABLE
If your website or articles are difficult to read, visitors won’t stick around for long, even if you have the best content and a ton of backlinks.
In addition to providing a pleasant experience for your readers, your aim should be to convey positive signals to Google that your site’s content is engaging to read.
If a large number of people click the back button, it can have a detrimental effect on your website rankings.
In order to keep visitors on your site for a longer period of time, it is essential to ensure that your site is visually appealing.
Page readability and user experience can be enhanced by implementing the techniques that follow.
If you implement these steps, your website’s search rankings will not be affected negatively and users will spend more time reading your content.
NARROW PAGE WIDTH
Long lines of text are more difficult to read as they require greater effort. It is recommended that the width of an ideal page should remain between 600px and 800px.
LARGE FONT SIZE
Achieving the perfect combination of page width, optimal characters per line, and selecting the appropriate font size is a skillful endeavor.
Using a larger font is advisable as nobody wants to strain their eyes by squinting at the screen.
HIGH CONTRAST TEXT AND BACKGROUND COLOR
Once again, it is important to avoid causing difficulty for readers by ensuring that the contrast between the font and background color in your writing is not too low.
In case you are struggling to choose, stick with black and white colors for your font to ensure it stands out.
LINE-HEIGHT
To ensure adequate line-height, it is recommended to aim for a range of 1.2 to 1.4 points or 24px. However, the decision should ultimately depend on the factors mentioned above as there are no strict guidelines.
2. USE AN AI OPTIMIZATION TOOL
The recent surge in popularity of AI optimization tools is justified.
They assist in the optimization of your content through the analysis of the top 10 Google results.
SurferSEO will provide recommendations for additional keywords related to the content you are creating, taking into account the best practices of on-page search engine optimization.
Even the content can be written for you by tools such as Jasper.
By utilizing the top-rated article generator software, you can enhance on-page SEO and augment the article’s value effectively.
Using AI tools can save you a significant amount of time, as it eliminates the need to manually read the top 10 results when going through this process.
3. Rank Higher for Already-Ranking Keywords
Ranking better for keywords you already rank for is one of the simplest and most commonly used methods to drive more SEO traffic.
Our usual focus is on easily attainable goals and keywords that are ranked on the second page, however, we frequently neglect the importance of elevating keywords positioned between #4 and #10 to the top 3.
SERPs adhere to a power law, indicating that the value of the top position is significantly greater than that of the second one, exponentially.
Moving a keyword from #2 to #1 results in higher returns compared to moving it from #3 to #2, and the returns are also higher in comparison to moving a keyword from #4 to #3.
The more traffic you get, the higher your rank is.
When it comes to investing resources in SEO, it is often forgotten that this is not news.
With an increase in traffic, there also comes a rise in expectations.
In order to achieve a higher rank, you need to complete more checkmarks. These checkmarks include providing valuable content to users, establishing a more authoritative brand, and enhancing your overall experience.
The requirements differ depending on the query.
In order to comprehend how to achieve a higher ranking for a keyword or a group, it is necessary to evaluate our content and domain across multiple aspects in comparison to the top-ranked result(s).
For sites that expand according to their inventory, such as social networks or ecommerce platforms, it is advisable to analyze the patterns of queries that are ranked at positions #4-10 (or #11-20) and determine if they share any notable drawback compared to the top search results.
4. Rank for More Long-Tail Keywords
To increase traffic, content that is already performing well for its main keyword can also be optimized to rank for additional long-tail keywords.
The additional types of keywords that content can rank for may be connected to the main query, different forms or versions of the query, or may simply be longer and more specific.
There can be various reasons for an increase in ranking keywords.
- The content got more backlinks.
- The content was expanded.
- The content was updated/refreshed.
For each of the three instances, the alteration signifies to Google that the content possesses relevance or authority for multiple inquiries.
5. Rank for Net-New Keywords
We often prioritize driving organic traffic and overlook the remaining four factors most of the time.
Ranking for new keywords, which helps generate organic traffic, requires the highest amount of effort.
There are several ways to discover brand new keywords.
- Identify keyword gaps with competitors.
- Look for keywords related to the ones you already rank for.
- Think of topics/keywords you don’t cover yet.
- Get suggestions from tools.
When launching new content, it usually takes Google some time to fully comprehend it due to the nature of the process.
During a period of time called the “ramp-up time,” new content is evaluated and ranked higher by Google for more keywords, allowing it to reach its full potential.
The amount of time required to gradually increase depends on various factors such as the link profile or quality of content.
6. Increase Your CTR
When users click through, great SEO not only catches searchers’ attention but also fulfills their expectations.
Improving your CTR is an option that requires minimal effort but offers substantial returns to increase organic traffic.
When considering how to attract more attention, we have three fundamental choices.
- Rich snippets.
- Title optimization.
- Description optimization.
In its search gallery, Google displays a wide variety of rich snippets, including site links, FAQ, star rating snippets, and others.
7. Rank in SERP Features
The landscape of Google Search has shifted to prioritize an augmented experience with the goal of directly answering questions or guiding users to relevant destinations beyond the traditional 10 blue links.
Websites continue to receive a substantial amount of traffic from Google, even though they are concurrently in competition.
We have a certain degree of control over the appearance in augmentations or SERP Features. The main opportunity is Featured Snippets, which have now become the top position.
In addition, there is more.
Additional unpaid opportunities that you can have an impact on are:
- Image carousel.
- PPA boxes.
- FAQ Snippets.
- Local Packs.
- Top Stories and in-depth articles.
As Google’s usage of SERP Features increases, users tend to scan search results in a “pinball” pattern instead of the traditional F-pattern.
The click-through rates fluctuate and modify based on the type and number of SERP Features that Google displays for a specific query.
On mobile devices, the impact is increased.
