As the internet continues to evolve, it becomes more and more crucial to establish one’s credibility and expertise to both readers and search engines. Therefore, everyone aims to enhance the amount of organic traffic to their website.
Determining the methods and locations to enhance organic traffic vary for each website; nevertheless, we have compiled a list of strategies that have proven successful for our clients in terms of content creation, optimization, and promotion.
We are confident that you will also discover a different strategy that is worth investigating more deeply.
What is organic traffic?
Organic traffic refers to website traffic originating from search engines such as Google, Bing, Duck Duck Go, etc., and excludes clicks on paid advertisements. The term “organic traffic” or simply “organic” generally pertains specifically to visitors from organic search.
The main gauge of success in many SEO and inbound marketing strategies is usually organic traffic, which is crucial for boosting top-of-the-funnel traffic and raising awareness. This kind of traffic is highly sought after due to its ability to generate long-term results and its high effectiveness.
How to increase organic traffic to your website with your content
Here are some of our tips for establishing a well-rounded SEO strategy that will serve as a critical guide for your research, blogging, and overall content strategy.
1. Effectively improving organic traffic starts with understanding the pain points of your ICP
To better understand how you can increase traffic that fosters demand capture for your product, conduct audience research before using your keyword research tool.
To achieve your objective, you should either directly engage with your customers or gather information from your internal teams/departments that frequently interact with them. This will provide you with qualitative and quantitative data, enabling you to gain insights into their pain points, objectives, and tasks they need to accomplish.
To begin, it is advisable for effective content programs to seek guidance from various departments such as sales, customer success, customer support, the product team, and committed founders who are deeply involved in the solutions they offer to the public.
By thoroughly examining sales and demonstration recordings, customer reviews, CRM data, and data on the product’s usage by customers, you will gain a wealth of knowledge.
2. Use keyword research to identify keyword and content gaps
Performing keyword and SEO content gap analyses is an excellent method to identify fresh opportunities, particularly those in which your competitors are receiving traffic but you are not.
If you have done keyword research before, it is crucial to conduct the analysis again at least twice a year, or even quarterly. The competitive environment is constantly evolving, and there will always be new chances for creating content.
3. ALWAYS BE CREATING TOPIC CLUSTERS
Over the last few years, there has been a shift in the field of SEO. Instead of focusing on individual keywords and their search volumes, the emphasis has moved towards topic clusters. These clusters consist of multiple relevant keywords that contribute to comprehensively covering a specific topic.
When considering how to change a bathroom faucet, it is important to think in a step-by-step manner. This means focusing on the necessary parts, the process involved, the tools that will be needed, and any relevant tips that could assist in the task. It is crucial to avoid the addition or removal of any information while rephrasing the text.
By elevating your keyword research and producing comprehensive content that addresses a topic thoroughly and corresponds to various relevant keywords, you will enhance the likelihood of your blog post or web page ranking for multiple keywords and generating greater organic traffic.
In addition to the usual keyword research, Ahrefs, SEMrush, and other similar tools have developed additional features to facilitate the process of researching topics.
4. OPTIMIZE FOR LONG-TAIL KEYWORDS
Long-tail keywords are search queries that are typically longer, consisting of four or more words, and tend to have lower search volume and competition compared to shorter queries that have higher search volume.
To rephrase the given text step by step: Original text: “I went to the supermarket to buy some groceries.” Step 1: “To purchase groceries, I visited the supermarket.” Step 2: “I visited the supermarket with the intention of purchasing groceries.” Step 3: “With the aim of buying groceries, I went to the supermarket.” Step 4: “In order to purchase groceries, I made a trip to the supermarket.” Step 5: “My purpose for going to the supermarket was to buy groceries.”
- crm has 253,000 searches/month and a difficulty score of 89/100
- what is crm software has 5,100 search/month and a difficulty score of 62/100
- why use a crm has 90 searches/month and a difficulty score of 38/100
When optimizing your content for long-tail keywords, it is usually incorporated into the topic cluster approach. However, in certain instances, it is still effective to treat it as a separate topic. It is essential to comprehend the extensive range of queries and topics related to your company and industry, beyond the primary keywords. This understanding plays a vital role in broadening the scope of keywords you are ranked for and increasing organic traffic.
5. Growing organic traffic requires an SEO content roadmap and publishing consistently
Creating an SEO content plan and consistently blogging are some of the best actions to take in improving performance and establishing a rhythm for yourself/your company.
When creating an SEO content plan, it is essential to ensure that it is feasible to follow and does not lead to producing low-quality content just to meet deadlines. Starting with one new post every two weeks is acceptable if it enables you to consistently generate high-quality content. However, if you possess the necessary resources and can deliver valuable content to your audience, it would be even more advantageous to expand beyond that.
By consistently blogging every week, you will demonstrate that making this a priority for your company. In addition, it will send a message to search engines that your website is consistently generating valuable content that should be indexed.
6. Elimination of technical errors of the site
You can use the methods below to identify and eliminate technical errors on the site.
- Surface self-check
- Comprehensive site audit with the help of professionals
- Usage of paid and free services. It’s an optimal solution for those who want to get a quick result with minimal financial investments. Services allow you to identify SEO errors and ones in other key positions. The best of them are Semrush, Ahrefs, and SEOptimizer
By following a systematic approach, you can reword the given text without altering the meaning, without omitting any information, and without introducing new information. Correct any identified errors with the assistance of professionals to enhance the appeal of your website to both users and search engines. Upon conducting a thorough site audit, you will be able to eliminate duplicate content, optimize the site’s loading speed, identify affiliated entities, and address various other issues.
7. Mobile version of the site
With over 65% of internet users opting to choose and purchase products via mobile devices, it is crucial not to overlook such a substantial audience and ensure the mobile version of your website is well-maintained. By doing so, you can significantly expand your reach to the target audience, experience a surge in sales and subscriptions. There are two options to consider: developing a distinct mobile version or implementing an adaptive design for your primary site. In the latter scenario, the design will automatically adapt to various screen sizes of different devices.
8. Correct external and internal website optimization
External optimization
When working on building a large number of external links, it is important to focus on obtaining links from third-party sites. These external links, if not protected from indexing, can transfer some of the donor site’s authority to the accepting site.
- Donor site trust, spam level of backlinks. The first index should be high, the second one – low
- Rules of posting links. It’s recommended to surround them with content
- Donor site topics (should be related)
- Frequency of placement. You should increase the link juice gradually. It’s especially important for young sites that have a low level of trust in search engines. A sharp increase can lead to the pessimization of the acceptor site
Internal optimization
To ensure the site remains relevant to the queries you perform during promotion, it comprises:
- Keyword list collection
- Keywords grouping
- Preparing and publishing content optimized with LSI and SEO
- Formation and optimization of meta tags: title and description, headings and subheadings, image tags
- Creation of robots.txt files and sitemap.xml (if it’s not generated automatically)
- Interlinking and other related work
To avoid being caught by search engine filters, it is crucial to add appropriate keywords to meta tags and content without excessive repetition.
9. URLs optimization
When optimizing URLs, it is advisable to complement them with keywords in order to enhance their understandability for website visitors.
- Use from three to five relevant words, longer links will be cut off in the SERP
- Use hyphens rather than underscores
- Take into account spam indicators. Keywords from URLs are added to the overall frequency on the page
Optimized URLs have a greater visual appeal, leading to an increased likelihood of visitors clicking on them.
10. Regular content updates
Content updates play a significant role in determining rankings. This includes both updating existing materials and publishing new ones. It enables staying up to date, enhancing credibility, and positively impacting indexing.
Regularly carrying out updates in accordance with the content plan is important as it enables you to incorporate new keywords and attract organic traffic from search engines.
11. Blogging
A blog is an important tool to attract both organic traffic for commercial and informational purposes. In the past, we would carefully select products before making a deal. By having an engaging and relevant blog, there is a higher likelihood that readers will take the desired action after reading a review.
You can use the blog to post news, information materials, and infographics, as well as video reviews. These can all help attract attention and motivate visitors to make a purchase. When writing blog articles, you have the option to include links to the catalog. This allows the client to easily purchase the product they are interested in without having to spend time searching the site.
12. Expertise and uniqueness of the content
Using non-unique content is intentionally disadvantageous, leading to the potential of receiving a claim from the copyright owner. Consequently, it is vital to generate and enhance your content in a manner that garners organic visits. This principle is applicable not only to written material, but also to photographs, illustrations, and videos. When sharing someone else’s content, it is imperative to acquire permission from the copyright owner and provide a reference to the original source.
The role of expertise is crucial in determining ranking issues. Search engines prioritize semantic uniqueness and the benefits that the content can provide to visitors over quality optimization. The content should effectively address the user’s search query. If the materials on a site are outdated, uninteresting, or intentionally false, visitors will leave, negatively impacting the site’s ranking. An accumulation of such failures will have a detrimental effect on ranking.
