It is the dream of every business owner to increase traffic to their website, regardless of their business’s type or size. Luckily, social media can assist small and established business owners in raising awareness of their brand and reaching new audiences. Recent statistics indicate that around 92% of business owners who use social media find it beneficial for their businesses. As the number of social media users worldwide is projected to exceed 2.5 billion this year, now is the optimal time for businesses to locate and engage with their desired audience. The following tips provide guidance on how to utilize social media to boost website traffic.
Complete and Optimize Your Social Profiles
No matter which social media platform you prefer, it is essential to have a well-crafted profile in order to establish and promote your brand. Enhancing your social media profile will contribute to increasing traffic to your website. Similar to optimizing a website for search engines, optimizing your social media profiles involves incorporating appropriate keywords into your bios.
To effectively convey the value of your brand, ensure that your profile is perfectly optimized. Craft a clear and unique bio that appeals to your desired audience. Additionally, incorporate branded products into your marketing efforts, utilizing your logo and including links to your other social media profiles.
Engage with Your Audience Consistently
Social media stands apart from other digital marketing strategies in its ability to directly engage with your audience. Through social media, you have the opportunity to interact with potential customers, receive immediate feedback, and assess the customer experience. Consistently engaging with your audience not only enhances social media and website traffic but also enhances your brand image.
To enhance your website traffic, it is important to refrain from blending self-promotion with engagement on social media platforms. Keep in mind the following steps:
- Social media platforms are a two-way street.
- Don’t ignore your audience. Interact frequently to avoid losing them.
- More than 34% of customers use social media for their customer support inquiries.
Firstly, it is worth noting that only 11% of customers receive responses from online businesses. Therefore, it is essential for you to acquire skills in handling your social media inboxes. Utilize the tools provided by social media management to consistently engage with your audience.
Create Viral Content
The term “going viral” is frequently used in social media to describe the phenomenon where unique, relatable, or enticing content can potentially generate significant traffic to your website. If you aim to boost both social media and website traffic, viral content plays a crucial role. Nonetheless, achieving this isn’t effortless, as not all posts can go viral, and certain ones may have a negative impact on your brand.
In order for your content to become viral, it is important that it aligns with your brand values and resonates with your audience, leading them to share it. Content that often goes viral includes memes and videos that can evoke a response from the human senses.
Post Consistently and When Your Audience is Active
Another effective social media marketing strategy that can help increase your follower list and boost social media and website traffic is regular posting. By consistently posting content, you can gain more likes and followers. The outcome, however, depends on factors such as time zone, hashtags used, and target audience. It’s important to note that various social platforms have different recommended posting frequencies. For example, on Facebook, it is advised to post at least once daily, on Twitter, 15 times daily, and on Instagram, once or twice daily. Therefore, when planning your posting schedule, make sure to consider the times when your audience is most active.
Inspire Your Audience With Visuals
The initial perception is crucial. Although we often advise against making snap judgments, visuals often play a significant role in our decision-making process. Adobe’s Q4 2013 Index revealed that social media posts with images generate 650% more engagement than text-only posts.
When customers have the opportunity to watch a product video or demonstration, their chances of making a purchasing decision increase by 85% as compared to merely reading a text review. This highlights the importance of visual content in ensuring the validity of their purchasing choices.
Master Instagram
When using social media, it is necessary to utilize visuals in order to attract visitors to your website. Instagram, being one of the most effective platforms for visuals, remains a top choice. With an immense amount of competition, given the high number of daily shared photos and videos exceeding 80 million, it becomes crucial to stand out.
Businesses notice a difference when they can produce appealing and captivating content on Instagram. Instagram’s data reveals that brands experience the greatest level of engagement (4.21%) on this platform compared to other social networks.
A large majority of Instagram comments are generated within a two-day period after the post, indicating the significant influence it has on a brand’s Instagram tactics.
When you think systematically, rephrase the following text while retaining the same meaning. Do not introduce new information and do not omit any information. Exceptional visuals that not only capture attention but also effectively convey information about you, your product, and your story are what make for the most impactful content on social media.
- Vibrant colors and well-designed layouts
- High-level photography
- Visuals telling stories
- Visuals showing products or services in a new light
- Consistently on point and well-planned
Make Your Content Easily Shareable
By now, every marketer or business owner should be aware of the significance of having a mobile-friendly presence. According to data from ComScore in 2013, 65% of the time people spent on social media was done using a mobile device. In comparison to desktop, almost 40% of news content was consumed on a mobile device.
Living in a mobile era necessitates ensuring that your content is easily readable and, more significantly, uncomplicated to share. Share buttons on mobile devices serve as crucial drivers of social media traffic, as elaborated by Neil Patel, who asserted that the more difficult it becomes for your audience to share your content, the lower the chances they will do so.
Use Social Media Plugins & Buttons
Encourage readers to share your content through the utilization of social media plugins. You can make the distribution of your content through social media platforms simpler by employing different plugins. Among these options is the utilization of click to Tweet, wherein readers are able to select specific portions of your content to share on social media without needing to navigate away from the page.
In addition, it is necessary to incorporate mobile-friendly social media buttons that do not distract readers while they scroll. Slate and Chartbeat have reported that the majority of readers only read halfway through a page, indicating the importance of strategically placing your social media buttons.
To effectively analyze where visitors are clicking the most on your blog content, utilize free heat map plugins such as Plerdy (compatible with WordPress). Upon identifying a region with considerable click activity, promptly enhance the traffic by incorporating your social share buttons.
Improve Your SEO
As you aim for your content to be easily shared by readers, it is equally important to ensure that it is shared accurately and efficiently. With the significant growth of digital marketing, it becomes necessary to contemplate improving your search engine optimization (SEO) best practices.
There are several ways in which incorporating SEO best practices into your content can be beneficial.
- Improve online visibility
- Generate more sales/leads
- Strengthen your brand’s authority and domain
- Connect with your direct audience
- Increase your social media traffic
When aiming to increase your social traffic, optimizing your content for search engines such as Google and Bing can result in significant benefits. A report by Advanced Web Ranking in 2014 revealed that, on average, approximately 72% of searches resulted in a click on the first page.
AWR data indicated that the percentage of organic clicks considerably decreases when considering rankings on page two or three. On average, page two and three receive less than 6% of organic clicks.
By making SEO improvements, you are not only assisting your website traffic, but you are also enhancing buyer persuasion through higher ranking. According to a Fleishman-Hillard and Harris Interactive Annual Global Study, 89% of individuals who are seeking to purchase an item rely on search results to guide their purchasing decision.
