A blogger who is not receiving much traffic on their website may need to improve their approach by being more creative and original in their content. Simply replicating what others have already done will not yield the desired outcome.
To be a unique individual and unmarried doesn’t necessarily entail producing written or visual content on a topic that has never been explored before. What is crucial is having the tenacity to approach the subject from a new perspective that will captivate viewers and encourage them to continue engaging.
To generate compelling and distinct content, one cannot simply come up with it spontaneously. Consult any respectable blogger and they will advise that a considerable amount of premeditation is necessary to produce content that will captivate an audience.
Marketers are creating content daily, as it produces excellent outcomes. Therefore, it is crucial to emphasize unique and distinctive content that distinguishes from rivals.
Keep the target audience in mind
Similar to how a referral program-hired influencer needs to consider the target audience when creating written or video content, you should also keep that in mind when blogging. It is important to think about your audience and their characteristics even before starting the business. Your target audience could be broad or specific.
By determining the intended audience for the content, the creator can customize the posts to specifically target that group. Valuable insight may be gained by browsing forums where members of the target audience engage and exchange thoughts. The thoughts and preferences expressed in the forum could provide a source of great inspiration.
Generate ideas
The ideal way to begin exploring potential content is to devote some time to generating concepts or ideas. It’s important to brainstorm outside the box and come up with unique ideas. Employing paper and pen to create mind maps that enable inspiration to unfold is the appropriate method.
During the process, numerous papers will be torn and thrown away. Keep in mind that it may require some time and there may be a couple of false starts. Only a handful of individuals generate excellent content on their first attempt at brainstorming. However, creating unique content has the potential to improve SEO rankings.
Be inspired by the little things
New, unique ideas for blog posts or video scripts can spring up unexpectedly during day-to-day activities. However, they often arise at the most inconvenient moments, such as when a writer is attending a staff meeting. Such ideas tend to surface when the writer doesn’t have access to technology like a laptop or a cell phone.
Recording ideas and inspirations can be easily done by carrying a small journal and jotting down any flashes of brilliance as they occur. It is recommended to keep a journal and use it for making notes, doodling, or drawing ideas, as this approach is highly effective in helping one remember important thoughts.
Do thorough research
It is pointless to invest a significant amount of time and energy into a post only to discover that someone else has already created something comparable, resulting in the work losing its unique appeal amidst other similar content.
Prior to writing, dedicate some time online to confirm the novelty and distinctiveness of the proposed content. In the case of vloggers, examine online videos to ascertain that the intended content hasn’t been previously addressed. Conduct a Google search on the selected topic to investigate what information is available.
Dig deeper into the competition
Before dismissing an idea, it is important to take into account various factors, such as whether the topic has already been addressed in other articles or posts. One should check the publication date of the article or post and consider providing a current viewpoint if it was written years ago.
Examine the content’s quality from a neutral perspective. The author may believe that there is a possibility of creating a superior piece that surpasses the current one. Evaluate the manner in which the content has been organized. Additionally, in times of intense competition, seeking assistance from a professional article writing service with relevant expertise in your field is a viable option.
Determine relevant keywords
Developing content that attracts traffic is of utmost importance due to the fact that 81% of online shoppers engage in research prior to purchasing a product, making keywords a critical factor.
Possible SEO benefits come from creating original content, which is crucial for ensuring visibility of written content in search results. Unless your content stands out, it will be difficult to compete with established giants like WikiHow, Microsoft, Wikipedia, and HowStuffWorks, whose extensive influence can easily overshadow others.
By utilizing a tool, such as an SEO Quake analysis, it is possible to identify the keywords in a URL. Adjusting or modifying these keywords can lead to an improvement of the post’s position on the search engine results.
Blog Post Generator
Using blog topic generators can jumpstart your creativity, guaranteeing your ability to consistently create alluring, clickable content.
- HubSpot’s Blog Topic Generator – HubSpot’s Blog Topic Generator has you input three different nouns and dishes back five blog topic ideas that will get those creative juices flowing.
- Build Your Own Blog’s Idea Generator – Build Your Own Blog is a bit different and requires less thought. You just tap the “generate blog post idea” button and off you go.
- Answer The Public – There are 3 billion Google searches every day, and 20% of those have never been seen before. Get instant, raw search insights, direct from the minds of your customers.
- Link Bait Generator – Catchy headlines are a necessity when it comes to getting eyeballs on your content. However, they aren’t always easy to come up with. This linkbait blog title generator does the hard work of idea generation for you. Just enter your subject to generate a variety of compelling clickbait, linkbait, or blog headlines. Use them as-is or as part of your brainstorming process.
- Content Strategy Helper – This tool gathers information from Google News, Google Insights, Reddit, YouTube, Topsy, and more sources to show the stories everyone is talking about.
Basic rules are typically followed when selecting good topics, which include:
- Your posts should answer common/valuable questions.
- They should focus on your target buyer’s search intent.
- They should tap into sufficient organic traffic to make them worth blogging about.
Keyword Search
Conducting keyword research can assist you in discovering superior content concepts that will enhance your traffic growth and generate extremely captivating content that appeals to users. Subsequently, you can incorporate those terms and phrases on your website to increase your search traffic.
Ubersuggest is a unique tool that allows users to discover new long-tail keywords within minutes and free of charge. Aside from gathering data from Google Suggest, which provides related keyword ideas based on Google searches, Neil Patel has integrated numerous other features to make this tool exceptionally advantageous. To stay updated on the latest advancements of Ubersuggest, click here.
The keyword ideas report provides valuable information, particularly with regards to the estimated number of visits for each word based on their rankings. This statistic takes into account the keyword’s seasonality and the presence of rich snippets or paid listings. Along with the estimated visit count, the report also displays the number of social shares and domain score for each URL.
Creating A Blog Series
Writing a series of posts can intimidate certain bloggers. However, generating ideas for a ten-post series can actually be simpler than for ten independent posts.
Crafting a sequence of blog posts, no matter the length, can prove to be beneficial. Specifically, it presents you with the chance to:
- Dig deep into a particular topic
- Encourage readers to keep coming back for more.
- Create plenty of internal links between your posts (good for both SEO)
- Build a comprehensive piece of content readers can bookmark, share, and keep coming back to
If the series does not continue indefinitely, it should have a starting and concluding point. For instance, an introductory post could be composed to inform readers about the series and what is to come. Subsequent posts can then be linked back to the initial post.
Quick Facts
Should my small business have a blog?
- Of course! Whether it’s 1 or 5 posts a month, every business should have a form of communication where consumers can search and land on your site. This generates traffic and answers questions beyond the products you are selling.
Should I outsource my blog?
- Having a uniquely generated blog created by an in-house member will go much further for a small business. For example, if a consumer is unsure about your product/service and sees one of your own sales reps answering questions in a blog, then they will automatically feel more comfortable and compelled to engage in a conversation.
Is keyword research important?
- Keywords are the backbone to any traffic driven to your blog. You can write the most engaging content, but if no one can find the blog, it turns into a loss of creativity. Keyword research is vital to SEO and blog exposure and should be done throughout the process.
