How can one efficiently and easily create content?
Are you pushing yourself to generate fresh ideas and innovative methods of sharing information about your business? Are you exploring various types of content that may appeal to your customers?
We would be delighted to assist you in reaching your destination.
3 Types of Content To Experiment With on Your Blog
1. Infographics
Research has repeatedly demonstrated that the majority of human beings are visual learners. To illustrate the significance of images, a study revealed that, within three days, individuals would only retain approximately 10-20 percent of written or spoken information, whereas they would retain nearly 65 percent of visual information.
In another study, it was found that the inclusion of illustrations in a text resulted in a 9 percent increase in immediate comprehension compared to text alone, whereas the effectiveness was boosted by 83 percent when the comprehension was tested at a later time.
Therefore, it is not surprising that readers not only find pleasure in viewing infographics but also have a higher likelihood of retaining the information conveyed by them. This makes infographics highly suitable for utilization on blogs or in brand messaging, as they are visually appealing, easily understandable, and occasionally enjoyable. Infographics prove to be exceptionally effective when dealing with research containing substantial data or numerical statistics that may otherwise be dull to read.
2. Lists
Lists are effective for brands, bloggers, and women’s magazines. Top 10 lists are particularly successful.
In a previous time period, Mathew S. Isaac from Seattle University and Robert M. Schindler from Rutgers University, who are marketing scholars, conducted a search on Google using the term “top [number]” for numbers ranging from 1 to 100. They discovered that numbers ending in zero were the most prevalent, with those ending in five following closely behind.
According to the Journal of Consumer Research, their argument is that people tend to display a top 10 effect, wherein they tend to categorize things into groups of round numbers and perceive anything outside those groups as inferior. Therefore, the authors state that the distinction between items ranked No. 10 and No. 11 appears substantial and noteworthy, even if it is actually minimal or unknown.
3. Case studies and success stories
The benefits of storytelling are well documented because we are naturally inclined to love stories.
The three-act structure, which is commonly used in screenwriting, divides a fictional narrative into three parts and is typically found in the best types of stories.
- The setup: This is where the world is created and the level set for what people are expected to do, be like, and behave like. This act shows what normal life looks like in this world and by the end of act one, something happens to disrupt this normal life and cause our protagonist to jump into action or make a decision.
- The confrontation: The second act is where our protagonist must find solutions to his or her problems, only to keep finding bigger problems and bigger bottlenecks. The protagonist does not yet have the skills or experience, perhaps even the confidence, to deal with the problems that are thrown in his or her way. In order for the protagonist to succeed, they must learn a new skill, have a new experience, or have a eureka moment that elevates them to the level they need to be in order to make their world right again.
- The resolution: This is the final act. The story is brought to its most intense moment and the final climax. Victory has arrived, and the protagonist and other characters have a new sense of who they are.
7 tips for creating engaging content every day
Create mini-campaigns from long-form content
By utilizing whitepapers, ebooks, and original research, it is possible to generate tailored mini-campaigns. One approach would involve creating a concise campaign where various data points, inspiring quotes, and perceptive analytic soundbites from a presentation or infographic are shared. Additionally, a link to the long-form asset should be included. This method enables the distribution of valuable content to the audience while simultaneously directing traffic to the content.
